Founder/Author
Strategic eMarketing

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing.

His passion lies in helping companies achieve business success with authentic storytelling. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins interviews Emanuel Rose, founder of Strategic eMarketing and author, discussing his journey from a working-class background to entrepreneurship. Emanuel shares insights on the importance of embracing change, the role of AI in marketing, and the value of self-learning. He also emphasizes the significance of emotional intelligence for young entrepreneurs and the power of podcasting for networking and mentorship. The conversation touches on Emanuel's passion for the outdoors and his efforts to promote children's books that encourage outdoor activities.

takeaways

• Emanuel Rose founded Strategic eMarketing after being fired from a previous job.
• AI is transforming marketing and can enhance productivity.
• Embracing change is essential for entrepreneurs.
• Job security concerns in the age of AI are valid but can be navigated with adaptability.
• Self-learning is a powerful tool for personal and professional growth.
• Emotional intelligence is crucial for young entrepreneurs.
• Networking and mentorship can be facilitated through platforms like LinkedIn.
• Podcasting can serve as a valuable tool for building relationships and sharing knowledge.
• Emanuel's passion for the outdoors drives his podcast, Nature Bound.
• Promoting children's books encourages families to engage with nature.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Edward Lyimo
Founder & CEO
Pristine Trails

As the founder of Pristine Trails, Edward brings 20 years of experience in the tourism industry, backed by a degree in African Wildlife Management. His commitment to ethical travel, team development and personal growth for his staff sets a unique standard in the local tour industry. Edward’s vision for Pristine Trails is clear: to stand out by embodying ethical travel practices while crafting tailor-made East Africa tours that provide unforgettable tourist experiences. Residing between Los Angeles and Tanzania with his family, Edward thrives on connecting with new and returning travelers.

summary
In this episode, Jason Elkins interviews Edward Lyimo, founder and CEO of Pristine Trails in Tanzania. Edward shares his journey from being a local volunteer liaison for international projects to starting his own adventure travel company. He discusses the challenges he faced as a young entrepreneur, the evolution of his business model towards conservation, and the importance of marketing and client engagement in the tourism industry. In this conversation, Jason Elkins and Edward Lyimo discuss the intricacies of relationships in the tourism industry, the importance of sustainability, and how to choose the right tour company. Edward shares insights from his experience in the travel business, emphasizing the need for openness in relationships and the significance of treating local porters fairly. They also explore the unique offerings of East Africa, including its rich wildlife and cultural experiences, while encouraging travelers to do their research and communicate effectively with tour operators.

takeaways

• Pristine Trails specializes in safaris and trekking experiences in Tanzania.
• Edward started working with international volunteers at 18.
• He transitioned from a volunteer liaison to a tour operator.
• Building trust with clients was a challenge due to his age.
• Word of mouth played a crucial role in growing his business.
• He emphasizes the importance of environmental awareness in tourism.
• Edward encourages aspiring tour operators to gain experience through internships.
• The business evolved from budget volunteer trips to upscale safari experiences.
• Marketing strategies have shifted from paper flyers to digital marketing.
• Networking and building relationships are key to success in tourism. Relationships in tourism can be challenging due to differing passions.
• Openness and curiosity are essential in partnerships.
• Sustainability should be a genuine commitment, not just a marketing tactic.
• Fair treatment of local porters is crucial in trekking operations.
• Travelers should research companies to ensure they align with their values.
• Choosing a reputable company may involve a slight cost increase, but it's worth it.
• Effective communication is key in travel planning.
• East Africa offers unique wildlife experiences and cultural richness.
• Travelers should not overthink their destination choices in Africa.
• Building a network of trusted partners enhances service quality.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Founder and Co-Owner
LivTours

Angelo Carotenuto, founder of LivTours, has been transforming travel since 2009 by creating intimate, unforgettable experiences across Europe. Starting as a tour guide and performer in his hometown of Rome, Angelo saw the demand for authentic, small-group and private tours and launched LivTours (formerly LivItaly Tours). A hands-on leader, he forges partnerships, trains expert guides, and supports a global team dedicated to delivering top-rated, hand-crafted travel moments.

summary
In this episode of the Big World Made Small Adventure Travel Podcast, Jason Elkins interviews Angelo Carotenuto, founder & Co-owner of LivTours. They discuss the vision behind LivTours, which aims to provide unique and memorable travel experiences in Italy and throughout Europe. Angelo shares his journey into the tourism industry, the art of tour guiding, and the connection between performance and guiding. They also touch on hiring practices in the tourism industry, memorable tour experiences, common tourist questions, sustainability in tourism, and advice for aspiring tour guides. The conversation highlights the importance of understanding oneself in the tourism industry and the challenges of mass tourism.

takeaways

• LivTours aims to exceed travelers' expectations.
• Angelo's background in performing arts enhances his guiding skills.
• Tour guiding is similar to performing arts in connecting with audiences.
• Hiring in tourism values experience in performance and problem-solving.
• Sustainability is crucial in the tourism industry.
• Mass tourism presents both challenges and opportunities.
• Local businesses must adapt to tourism influx for sustainability.
• Understanding client expectations is key to successful tours.
• Technology proficiency is essential for modern tour guides.
• The tourism industry is driven by people and their stories.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.