What does it take to scale a business with purpose — and where do accountants fit into that journey? In this episode of Accounting in the Wild, Jason Dinesen sits down with Herb Cogliano, former CEO of a 100-year-old family business and now a Scaling Up Certified Coach helping leaders around the world grow their companies with clarity and confidence.

We explore:

• The mindset shift required to move from survival mode to sustainable growth
• Common challenges that stall scaling efforts
• How accountants and financial pros can become strategic allies — not just number crunchers
• Real-world stories from Herb’s time in the trenches with leaders and teams

Whether you're an accountant looking to expand your value or a business owner eager to grow with intention, this episode delivers insights, strategy, and inspiration.

Guest Bio:

Herb Cogliano is the founder of Aspire Growth Advisors and a Scaling Up Certified Coach. He’s helped dozens of companies improve profitability, team alignment, and leadership strength — all while preserving culture and values. Herb’s background includes leading his family's business through significant transformation and working globally with leaders ready to scale.

🔗 Learn more at: https://www.aspiregrowthadvisors.com

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