What does it take to scale a business with purpose — and where do accountants fit into that journey? In this episode of Accounting in the Wild, Jason Dinesen sits down with Herb Cogliano, former CEO of a 100-year-old family business and now a Scaling Up Certified Coach helping leaders around the world grow their companies with clarity and confidence.

We explore:

• The mindset shift required to move from survival mode to sustainable growth
• Common challenges that stall scaling efforts
• How accountants and financial pros can become strategic allies — not just number crunchers
• Real-world stories from Herb’s time in the trenches with leaders and teams

Whether you're an accountant looking to expand your value or a business owner eager to grow with intention, this episode delivers insights, strategy, and inspiration.

Guest Bio:

Herb Cogliano is the founder of Aspire Growth Advisors and a Scaling Up Certified Coach. He’s helped dozens of companies improve profitability, team alignment, and leadership strength — all while preserving culture and values. Herb’s background includes leading his family's business through significant transformation and working globally with leaders ready to scale.

🔗 Learn more at: https://www.aspiregrowthadvisors.com

Life coach Andrea Millar joins us to talk about how accountants and tax pros can maintain their mental health during tax season.

In this episode, we talk to Chris Rivera from myCPE One about offshoring. What is it? Is it something to be scared of? How can it create growth onshore and lead to more jobs being created here?