『Account Based Beverages』のカバーアート

Account Based Beverages

Account Based Beverages

著者： Jim Gilkey
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 Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.Copyright Jim Gilkey マーケティング マーケティング・セールス 経済学
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  • Curiosity Is Your ABM Superpower (with Prisni Rath)

    Curiosity Is Your ABM Superpower (with Prisni Rath)
    2025/07/30
    In a world overflowing with AI hype, Jim Gilkey sits down with Prisni Rath to talk about something rare in B2B marketing: truth. As a data scientist turned product marketer at Docyt, Prisni shares how curiosity fuels her ABM strategy — not just with flashy features, but with real product performance and customer pain points.

    She breaks down how skepticism around AI led her team to dig into product architecture, support tickets, and sales transcripts. The result? Messaging that earns trust — like a stat showing manual categorization dropped from 28% to 8% in three weeks. If your ABM messaging is still riding the AI buzzword train, it’s time to get curious, get aligned, and get specific.

    👤 Guest Bio
    • Prisni Rath is a product marketer at Docyt AI with a background in data science. She’s passionate about storytelling, AI product marketing, and digging into voice-of-customer insights. As an MBA candidate and Perplexity AI Business Fellow, she brings sharp thinking and grounded execution to every GTM motion.

    📌 What We Cover
    • Why curiosity is the most underrated ABM skill
    • How skepticism around AI forced a shift in messaging
    • What product marketers should ask their engineering teams
    • Real stat: manual categorization dropped from 28% to 8% in 3 weeks
    • How to mine support tickets and sales calls for truth
    • Replacing buzzwords with trust-focused messaging
    • Aligning GTM teams around real customer friction
    • Why great messaging should feel like a smooth, energizing matcha
    🔗 Resources Mentioned
    • Docyt AI (implied)
    • Scrappy ABM — episode sponsor
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    6 分
  • Start Small, Skip Boiling the Ocean (with Katie Frank)

    Start Small, Skip Boiling the Ocean (with Katie Frank)
    2025/07/23
    The biggest temptation in ABM? Trying to boil the ocean. Jim Gilkey knows that fast results don’t mean massive programs. That’s why he sat down with Katie Frank, growth marketer at Shortcut, to show you how proof-of-concept starts with targeted, one-to-one campaigns. Katie explains why you need to push back—respectfully—on leaders demanding “big bang” ABM, and how virtual events (think wine tastings or cocktail classes) turn your brand champions into your best salespeople. You’ll walk away knowing exactly how to launch a small ABM pilot, iterate on early wins, and build momentum before scaling to one-to-many.

    👤 Guest Bio
    • Katie Frank is a growth marketer at Shortcut, where she helps product and engineering teams build better together. She’s all about fresh ideas and bold campaigns—coffee in the morning and champagne whenever.

    📌 What We Cover
    • Why “don’t boil the ocean” matters more in ABM than anywhere else
    • How to push back on leaders and start with one-to-one or one-to-few campaigns
    • Turning targeted virtual wine or champagne tastings into networking, not pitches
    • Letting your brand champions shine in front of prospects
    • Measuring proof-of-concept before scaling to one-to-many
    🔗 Resources Mentioned
    • Scrappy ABM: Build repeatable account-based plays and bring ABM in-house—book a chat at scrappyabm.com/bev
    • Jim Gilkey LinkedIn: https://www.linkedin.com/in/jgilkey/
    • Katie Frank LinkedIn: https://www.linkedin.com/in/katiefrank/
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    4 分
  • Don’t Let Shelfware Stall Your ABM (with Mary Batchelder)

    Don’t Let Shelfware Stall Your ABM (with Mary Batchelder)
    2025/07/16
    Before you drop big dollars on an ABM platform, make sure you can actually make it work. Jim Gilkey (LinkedIn) sits down with Mary Batchelder—revenue marketing lead at CaliberMind—to unpack why “your ABM success starts way before the first campaign goes live.” Mary’s eight years at the intersection of ABM strategy and marketing ops taught her that skimping on ops investment leads to shelfware, lack of adoption, and murky metrics. You’ll learn how to surface action-ready insights for sales, align your teams with a unified account timeline, and enforce account-and-lead rigor so you can report on clean, reliable data. Walk away with a pragmatic roadmap for auditing your systems, tapping free community resources, and deciding whether to lean on an agency or hire in-house—all without buying new tech.

    👤 Guest Bio
    • Mary Batchelder leads revenue marketing at CaliberMind and has spent eight years at the intersection of ABM strategy and marketing ops, making ABM work in the real world. Previously, she marketed Triblio and now brings deep attribution and ops expertise to every ABM initiative. Connect with Mary on LinkedIn.


    📌 What We Cover
    • Invest in marketing operations before investing in an ABM platform
    • Surface sales insights with an account timeline view for personalized outreach
    • Break down data silos to get a complete buyer’s journey—across sales and marketing
    • Enforce rigorous lead-and-account structure to avoid duplicate domains and cluttered metrics
    • Audit your data scope with a partner to size up cleanup work
    • Leverage free HubSpot community resources and LinkedIn experts
    • Decide when to hire in-house vs. work with an agency for long-term ops stability
    🔗 Resources Mentioned
    • ABM in a Day Workshop: Free, one-day ABM fundamentals by Scrappy ABM → scrappyabm.com/workshop
    • Mary Batchelder on LinkedIn → linkedin.com/in/marybatchelder/
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    7 分
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