When everything feels broken at once, it’s hard to know where to even begin.

I’ve had 61 ADHD founders take my execution assessment, and 23 of them scored high challenge on all three parts of execution: Deciding, Doing and Sustaining. Eight of them maxed out on every part. In this episode I dig into what that means, why it feels like you have to fix everything at the same time, and why Doing is usually the best place to start. When follow-through keeps letting you down, every decision gets heavier, and that can look a lot like a prioritizing problem.

Key points:

• Russell Barkley’s line that ADHD is a performance disorder: we know what to do, we have trouble doing what we know
• Doing was the biggest challenge in the assessment more often than any other area (22 outright, 36 counting ties)
• Why a Magnetic North is the one piece of Deciding worth setting first
• A one-hour move for this week: pick the thing you already know you should do, and do it with support

Free live Game Plan workshop: Thursday, October 22, 10am PT / 1pm ET (90 minutes).

Register: https://go.steveaugustcoaching.com/gameplan-live

Resources mentioned:

ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com

Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard

Contact Steve: steve@steveaugustcoaching.com

ADHD brains can spin on an idea for years, trying to think their way to the right answer. Steve has been doing exactly that with his own messaging, and this week he's finally handing the decision to someone else: the market.

For two years Steve has had two ways of describing what makes business hard for ADHD entrepreneurs. One is the three skills of Decide, Do, and Sustain. The other is the lived experience: the scattered week that starts strong on Monday and ends with you surveying the wreckage on Friday, the dopamine desert between intense interest and urgent consequence, and the inevitable drift once something stops feeling new. Both have resonated with people, and as he works on bringing more people into the AEX community, he's gone around and around on which one to lead with.

That spin is familiar to most ADHD entrepreneurs. Because we're good at thinking and problem-solving, we try to solve it in our heads, and new ideas keep showing up while we do. Steve explains why that's an impossible task when the question is what will resonate with the people you serve, since they're the ones who decide. He shares the Facebook Ads campaign he's launching this week, built to test his different framings against each other, and the relief that comes from giving your brain a clearer job description.

Key points:

• Why ADHD entrepreneurs try to think their way out of the idea spin, and why it keeps the spin going
• Why your customers, not your own sense of what's elegant, decide what resonates
• How Steve is using a Facebook Ads campaign to test two years of competing framings
• Two ways to get real input fast: 10 to 20 conversations, or a small ad spend

Join Steve live: The monthly ADHD Entrepreneur Game Plan Workshop is coming up this month: https://go.steveaugustcoaching.com/gameplan-live?utm_source=rss

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com

Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard

Contact Steve: steve@steveaugustcoaching.com

It took Steve three quizzes to get one that worked. The first two failed pretty badly, and if he'd judged quizzes by them, he would have written the whole channel off as dead.

That's the kind of verdict your feed hands out every day. LinkedIn reach has collapsed, ad costs are rising, outreach is dead, and AI just killed whatever's next, while the shiny objects promise that the right quiz, webinar, or AI tool will make sales happen on their own. After years of using almost all of them, Steve's lesson is that they all work and they all don't. His first 2 quizzes flopped, and then the 3rd was a hit, with basically the same mechanics all three times. The difference was finding the thing that actually connected with the audience he was serving.

Steve breaks down the two requirements for any channel to work, a compelling offer that solves a real need and being bad at it long enough to get good, and then walks through how ADHD trips up each part of execution: deciding (every new promise feels urgent), doing (rejection sensitivity and the dopamine desert), and sustaining (the drift toward whatever's shinier). He closes with a practical plan for picking one channel and sticking with it.

Key points:

• Why every marketing channel works for some people and fails for others
• What Steve learned from two failed quizzes before the Founder Type Quiz took off
• How ADHD gets in the way of deciding, doing, and sustaining your marketing
• Picking a channel that fits how you like to talk to customers, and committing to it for three months

Free training: Find out whether deciding, doing, or sustaining is most in your way, with an optional two-minute audit and game plan for $5: https://adhd-accelerator.com/gameplan

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard Contact Steve: steve@steveaugustcoaching.com