It took Steve three quizzes to get one that worked. The first two failed pretty badly, and if he'd judged quizzes by them, he would have written the whole channel off as dead.

That's the kind of verdict your feed hands out every day. LinkedIn reach has collapsed, ad costs are rising, outreach is dead, and AI just killed whatever's next, while the shiny objects promise that the right quiz, webinar, or AI tool will make sales happen on their own. After years of using almost all of them, Steve's lesson is that they all work and they all don't. His first 2 quizzes flopped, and then the 3rd was a hit, with basically the same mechanics all three times. The difference was finding the thing that actually connected with the audience he was serving.

Steve breaks down the two requirements for any channel to work, a compelling offer that solves a real need and being bad at it long enough to get good, and then walks through how ADHD trips up each part of execution: deciding (every new promise feels urgent), doing (rejection sensitivity and the dopamine desert), and sustaining (the drift toward whatever's shinier). He closes with a practical plan for picking one channel and sticking with it.

Key points:

• Why every marketing channel works for some people and fails for others
• What Steve learned from two failed quizzes before the Founder Type Quiz took off
• How ADHD gets in the way of deciding, doing, and sustaining your marketing
• Picking a channel that fits how you like to talk to customers, and committing to it for three months

Free training: Find out whether deciding, doing, or sustaining is most in your way, with an optional two-minute audit and game plan for $5: https://adhd-accelerator.com/gameplan

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard Contact Steve: steve@steveaugustcoaching.com