ADHD brains can spin on an idea for years, trying to think their way to the right answer. Steve has been doing exactly that with his own messaging, and this week he's finally handing the decision to someone else: the market.

For two years Steve has had two ways of describing what makes business hard for ADHD entrepreneurs. One is the three skills of Decide, Do, and Sustain. The other is the lived experience: the scattered week that starts strong on Monday and ends with you surveying the wreckage on Friday, the dopamine desert between intense interest and urgent consequence, and the inevitable drift once something stops feeling new. Both have resonated with people, and as he works on bringing more people into the AEX community, he's gone around and around on which one to lead with.

That spin is familiar to most ADHD entrepreneurs. Because we're good at thinking and problem-solving, we try to solve it in our heads, and new ideas keep showing up while we do. Steve explains why that's an impossible task when the question is what will resonate with the people you serve, since they're the ones who decide. He shares the Facebook Ads campaign he's launching this week, built to test his different framings against each other, and the relief that comes from giving your brain a clearer job description.

Key points:

• Why ADHD entrepreneurs try to think their way out of the idea spin, and why it keeps the spin going
• Why your customers, not your own sense of what's elegant, decide what resonates
• How Steve is using a Facebook Ads campaign to test two years of competing framings
• Two ways to get real input fast: 10 to 20 conversations, or a small ad spend

Join Steve live: The monthly ADHD Entrepreneur Game Plan Workshop is coming up this month: https://go.steveaugustcoaching.com/gameplan-live?utm_source=rss

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com

Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard

Contact Steve: steve@steveaugustcoaching.com