In today’s podcast, I’ll walk you through the concept of Behavioral Coaching and how it can help your clients achieve their goals by breaking down big tasks into small, actionable behaviors. Instead of focusing solely on the end goal, Behavioral Coaching helps clients focus on the how—the specific daily actions that will get them where they want to go.

Behavioral Coaching is all about identifying the actions clients need to take to reach their goals and breaking them down into manageable steps. For example, if a client’s goal is to increase membership by 20% in six months, here are the behaviors that will help them get there:

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• Set up a weekly email campaign to prospects.
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• Post a testimonial video every week on social media.
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• Host a “Bring a Friend Day” to generate new leads.
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We break these tasks down even further to make them easy to execute and hold clients accountable by setting clear deadlines and tracking progress.

Another example: If a client wants to improve retention by 10%, the behaviors might look like:

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• Schedule 5 goal review sessions with clients each week.
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• Introduce a client check-in system via email or app.
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• Share client success stories in monthly newsletters.
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Behavioral Coaching isn’t just about setting the big goals; it’s about guiding clients through the small, consistent actions that add up to long-term success. And when clients face obstacles, we help them overcome them by asking:

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• “What’s the smallest possible step you can take today toward your goal?”
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• “Which task will move you forward the most today?”
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In today’s episode, I also dive into how to overcome common resistance clients may have to this approach, like feeling overwhelmed or distracted. The key is to help them stay focused, break things down even more if needed, and celebrate small wins along the way.

Start applying Behavioral Coaching today—help your clients break down their goals, track their progress, and hold them accountable. By focusing on small steps, you’ll make sure your clients stay on track and reach their goals faster.