Coach in residence

What do the best teams in the world have in common?

They don’t play to the level of hte opposition. They play to the level of the ideal.

Our ideal state is to get every client to their NOB goal. Nobody else in the coaching business even tracks results, let alone optimizing everything they do to get clients better results. We could probably get away with just selling advice and meetings. In the beginning, that’s what we were selling. But not anymore. Now we’re selling results.

The best way to get results is to have a clear outcome (NOB), and to have 1:1 mentorship and coaching. When we started, we only talked about mentorship. But mentorship and coaching are different.

Mentorship is strategic

Coaching is actioned

20% of our job, these days, is mentorship - annual plan etc

80% is coaching - getting people to do the work.

To make us even better, I’m investing in a Coach in Residence Program.

This will be led by the team from Ethical Scaling.

They’ll host 12 calls - biweekly for 6 weeks - starting in April.

We’ll start each call with a topic and short lesson, but then - in true coaching form - we’ll work through examples from your clients.

• Archetypes

• Buy In

• Transformation Process

• The Scarcity Trap

• Difficult Conversations

• Lessons Learned and Recap

We’ll run these on the schedule we’ve been using (Thursdays, mostly) and you’ll get a calendar invite.

The goal is to improve speed to outcome and retention rate. We improve our training for future mentors with call recordings and lessons from the mentor-in-residence. And those of you doing mentorship for non-gyms outside of TBB will dramatically improve your service there too.

Look, TBB mentors are not doing anything ‘wrong’. We’r the best in the world by a huge margin. But we don’t compare ourselves to the average. We don’t play down to their level. We play up - and level up - to the ideal. This is a big investment with no clear ROI for me, except the most important one and the one that I’ll keep investing in - getting clients better results faster. Hope to see you on each call.