Welcome back to another Six Figure Friday episode of Secrets of a Bridal Seamstress! This week, we’re diving into a topic that fuels everything from your logo to your Instagram captions: your brand essence.

So… what exactly is brand essence, and how does it differ from your mission statement? Your brand essence is the feeling your clients get when they interact with your business. It’s the vibe, the energy, the “youness” that makes your studio stand out. In this episode, I’ll walk you through simple, reflective questions to help you define what your brand essence truly is—and how to let it guide your marketing, your messaging, and your studio’s entire experience.

We’ll talk journaling prompts, real-life examples, and how your brand essence is the key to trust, client retention, and clarity in your business. Whether you're rebranding or just getting started, this is a game-changing piece of the business puzzle you don’t want to skip.

BONUS: If you're on the East Coast (or want an excuse to hop on a train), join me in Fredericksburg, VA on June 16th for the first-ever Bridal Seamstress Summit, hosted alongside Wendy Rivera of Do You Speak Bride. https://buy.stripe.com/9AQ8zH6WbgaQg0MeUW

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