Welcome back to another Six Figure Friday episode of Secrets of a Bridal Seamstress! This week, we’re diving into a topic that fuels everything from your logo to your Instagram captions: your brand essence.

So… what exactly is brand essence, and how does it differ from your mission statement? Your brand essence is the feeling your clients get when they interact with your business. It’s the vibe, the energy, the “youness” that makes your studio stand out. In this episode, I’ll walk you through simple, reflective questions to help you define what your brand essence truly is—and how to let it guide your marketing, your messaging, and your studio’s entire experience.

We’ll talk journaling prompts, real-life examples, and how your brand essence is the key to trust, client retention, and clarity in your business. Whether you're rebranding or just getting started, this is a game-changing piece of the business puzzle you don’t want to skip.

BONUS: If you're on the East Coast (or want an excuse to hop on a train), join me in Fredericksburg, VA on June 16th for the first-ever Bridal Seamstress Summit, hosted alongside Wendy Rivera of Do You Speak Bride. https://buy.stripe.com/9AQ8zH6WbgaQg0MeUW

Connect with Nadine:

Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast

Become a member: https://secretsofabridalseamstresspodcast.com/membership

Instagram: https://www.instagram.com/secretsofabridalseamstress/

TikTok: https://www.tiktok.com/@nadinebozeman

YouTube: https://www.youtube.com/@secretsofabridalseamstress

In this episode of Secrets of a Bridal Seamstress, I'm thrilled to introduce you to one of our incredible SBS members — Susan Taylor, the owner of Saylor Sewing in Nebraska!

Susan’s story is a perfect mix of heart, hustle, and creative passion. From sewing doll clothes with her grandmother to running a bustling bridal studio with a team of talented seamstresses, Susie's journey will inspire anyone chasing their sewing dreams.

In this episode:

• How Susan turned a lifelong love of sewing into a full-time business

• The leap from taking on "whatever came through the door" to building a thriving bridal and alterations studio

• Growing a team and setting boundaries with pricing and promotions

• Why local networking and community events have been key to Saylor Sewing’s brand growth

• Creative ways Susan boosts business during slower seasons, such as prom season and tux rentals

• The real story behind her business name—and the sweet love story that inspired it

Connect with Susan:

Instagram: https://www.instagram.com/saylor.sewing/

Connect with Nadine:

Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast

Become a member: https://secretsofabridalseamstresspodcast.com/membership

Instagram: https://www.instagram.com/secretsofabridalseamstress/

TikTok: https://www.tiktok.com/@nadinebozeman
YouTube: https://www.youtube.com/@secretsofabridalseamstress

Welcome to the first official Six Figure Friday on the Secrets of a Bridal Seamstress Podcast!

If you’re on my email list, you’ve seen these weekly business tips designed to help bridal seamstresses like you strengthen your brand, streamline your systems, and boost your income—without burnout. And now, you can listen in as we bring these tips to the podcast!

This week’s short and powerful tip is all about crafting a brand mission that truly reflects your business—and why it’s the foundation for everything from your marketing to your pricing to the brides you attract.

In this episode, you’ll learn:

• The difference between your brand purpose and your mission

• What makes a mission statement clear, memorable, and powerful

• How your mission can help filter decisions, attract aligned clients, and keep your business consistent

• The 3 core elements every mission statement should include

Whether you’re just starting out or ready to refine your brand, this episode will help you take a big-picture look at the why, what, and how behind your business.

BONUS: If you're on the East Coast (or want an excuse to hop on a train), join me in Fredericksburg, VA on June 16th for the first-ever Bridal Seamstress Summit, hosted alongside Wendy Rivera of Do You Speak Bride. https://buy.stripe.com/9AQ8zH6WbgaQg0MeUW

Connect with Nadine:

Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast

Become a member: https://secretsofabridalseamstresspodcast.com/membership

Instagram: https://www.instagram.com/secretsofabridalseamstress/

TikTok: https://www.tiktok.com/@nadinebozeman

YouTube: https://www.youtube.com/@secretsofabridalseamstress