In this episode, I answer a subscriber question all about using automated email marketing to sell website templates on Evergreen while still attracting clients for done-for-you services.

While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.

Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they're actually ready to buy.

If you’re looking to scale your digital shop and sell on autopilot without constant live launches, this episode is packed with actionable strategies you can apply today.

What we cover:

• Why Traditional Evergreen Funnels Don’t Work – The biggest problems with generic automated email sequences and why they often fail to convert.
• How Behavior-Driven Emails Create a More Personalized Experience – Why tracking subscriber actions (like email clicks, sales page visits, and abandoned carts) makes a huge difference.
• How to Use Trigger Links to Automate the Right Follow-Ups – Ways to segment your audience based on their behavior and only send offers to those who are interested.
• How to Re-Engage Potential Buyers Who Haven’t Purchased Yet – Strategies for handling email opens without clicks, clicks without purchases, and cart abandonment.
• Using Urgency and Scarcity Without Feeling Pushy – How limited-time bonuses, real-time availability updates, and strategic follow-ups can boost conversions.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join the Copy Confidence Collective, the month-to-month membership for weekly support with your brand touchpoints and monthly 1:1 Voxer access to brainstorm bespoke biz, marketing and CX strategies. Join here!

Check out my favourite CX tools and resources here.

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