Nile Frater is the Founder of Masse, an innovative an AI & SEO agency that specialises in high-scale content campaigns for cutting-edge tech companies. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.

Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.

Graham and Kevin kick off the meeting, noting that there are more AI bots than people participating. They discuss technical issues with the meeting setup and getting everyone connected.

Nile shares his background, explaining how he developed expertise in SEO while running a previous company that was impacted by a Google algorithm change. He discusses the challenges of navigating Google's evolving guidelines and the need to quickly adapt to recover lost traffic.

Nile emphasizes the importance of creating high-quality, targeted content to rank well on Google. He explains how the shift towards shorter attention spans has led to the need for more frequent, digestible content that comprehensively covers a topic, rather than long-form "skyscraper" articles.

Nile discusses his agency's approach to using AI to assist with content creation, striking a balance between AI-generated and human-written content. He highlights the benefits of using AI to quickly provide foundational knowledge, allowing writers to focus on adding unique value and insights.

Nile shares strategies for ensuring AI-generated content sounds natural and avoids common AI writing patterns that can be detected. He notes the importance of adding human-written elements and opinions to create content that is indistinguishable from a human-written piece.

Graham and Kevin summarize the key insights from the discussion, highlighting the importance of content quantity and quality for SEO, as well as the potential benefits and challenges of leveraging AI for content creation. They discuss potential opportunities to collaborate on AI-powered tools and services.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com