『The Next 100 Days Podcast』のカバーアート

The Next 100 Days Podcast

The Next 100 Days Podcast

著者： Kevin Appleby & Graham Arrowsmith
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The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.Copyright 2026 Kevin Appleby & Graham Arrowsmith マネジメント マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • #541 - Stephen Somers - Selling on Whatnot

    #541 - Stephen Somers - Selling on Whatnot
    2026/09/04
    You'll remember that Selling on Whatnot guest Stephen joined The Next 100 Days a while back to talk about building an Amazon business from scratch.Since then, things have moved on quite a bit. Stephen's been deep into a newer side of the business, live selling on Whatnot. The team has been selling trading cards (Pokemon, specifically) and pulling in over $400,000 in the last seven months alone, teaching complete beginners with zero collectibles background to do the same.This podcast features a discussion with Stephen Somers and his evolution from Amazon to the Whatnot live-selling platform.Summary of the PodcastKey TakeawaysBusiness Model Shift: Stephen's company, Marketplace Superheroes, evolved from importing from China to a brand-direct wholesale model on Amazon and a live-selling strategy on Whatnot.Whatnot's Live-Selling Model: The platform combines live video with rapid auctions, creating an interactive, social shopping experience.Pokemon Card Strategy: The company's Whatnot success comes from selling foreign-language Pokemon cards to adult collectors (avg. age 33–38) who view them as an investment.Platform Economics: Whatnot charges shipping directly to the buyer and offers same-day payouts after a seller makes 1,000 sales, significantly improving seller cash flow.Business Evolution: Amazon to Selling on WhatnotAmazon Strategy: Evolved from importing from China to a brand-direct wholesale model.Process: Partner with smaller brands → improve their Amazon marketing → buy wholesale from them.Rationale: As brand sales grow, wholesale orders increase, creating a mutually beneficial relationship.COVID-19 Challenge: A freight company venture faced an 8x increase in shipping costs, creating a $1.1M problem.Resolution: The profitable training business offset the losses, providing a critical lesson in risk management.Whatnot Expansion: The company's first expansion beyond Amazon in 12 years, driven by the belief that live social commerce is a major trend.Whatnot: The Live-Selling PlatformPlatform Concept: A hybrid of QVC, Instagram, and Tinder, focused on live, interactive auctions.Core Functionality:Live Streams: Sellers host live video shows to auction items.Rapid Auctions: Bids are placed via a "swipe right" feature during short (e.g., 5-second) auctions.Buy-It-Now: An option for immediate purchases is also available.Growth & Competition:Revenue: ~$8–11B globally in 2025.Competitors: TikTok (with a new auction platform) and eBay (with eBay Live).Whatnot Case Study: Pokemon CardsNiche: Foreign-language Pokemon cards, chosen for their high value and appeal to adult collectors.Auction Process:A sealed booster pack is shown live.Viewers bid on the pack.The pack is opened live to reveal the cards.The winner receives all cards from the pack.Key Metrics:Sales: >£400k since Oct 2025.Profit Margin: 25–35%.Orders: >60,000 with zero returns, as buyers see the exact product they win.High-Value Finds: One card pulled was worth £800, increasing to >£1,000 after professional grading.Getting Started on WhatnotInvestment: £500–£1,000 for initial stock and setup.Seller Account: Free to create.New Seller Bonus: Whatnot offers cash matches on first-week sales (e.g., £150 bonus for £150 in sales) to attract streamers.Recommended Approach: Use a company entity for Amazon to appear professional to brands; a sole trader is sufficient for Whatnot initially.Next StepsListeners: Visit marketplacesuperheroes.com for free training on the Amazon and Whatnot models.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HEREKevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    58 分
  • #540 - Guy Bartlett - Buying Businesses

    #540 - Guy Bartlett - Buying Businesses
    2026/08/28
    Guy Bartlett is ex military, but now helps others when they are buying businesses. He is the author of Business Magic. In his 30 years he's closed more than 200 deals, sitting on both sides of the table. He will buy, operate and grow UK businesses and help founders do the same. Guy Bartlett discusses M&A strategy for founder-led businesses.Summary of the PodcastKey Takeaways"Done-for-you" M&A Service: Fidelis Advisory acts as a fractional M&A director for founders, providing a lower-cost, lower-risk alternative to full-time hires."Triangle of Success" Philosophy: Prioritizes the business's health alongside buyer and seller needs to ensure a stable, long-term outcome for all stakeholders.Seller's Emotional Exit: The process starts by defining the seller's post-exit lifestyle needs, then structuring the deal to meet that financial goal.AI as a Force Multiplier: AI's value is in improving efficiency and augmenting human capital, not in acquiring standalone AI companies.Guy Bartlett's Background & ServicesBackground: 41 years in the Army Reserves.Services:Fidelis Advisory: "Done-for-you" fractional M&A director service.Business Buyers Club: "Done-with-you" coaching and network.Experience: 150+ transactions, from £200k to €15M.Client Profile: Ambitious founders (late 30s–mid 50s) of businesses with £5M–£20M turnover.Fidelis Advisory network (5k+ database, 18k+ LinkedIn followers)The "Triangle of Success" M&A PhilosophyCore Principle: A successful acquisition balances the needs of three entities: the buyer, the seller, and the business itself.Seller-Centric Process:Define Lifestyle Needs: Determine the financial sum required for the seller's desired post-exit life.Value the Business: Conduct an independent valuation.Bridge the Gap: If the valuation is lower than the required sum, structure the deal to bridge the difference (e.g., earn-outs).Buyer-Centric Criteria:Passion: Genuine interest in business, not just profit.Financial Literacy: Basic understanding of P&L, cash flow, and the balance sheet.People Skills: Ability to work with all stakeholders.Balance Sheet Health Check:Inverted Pyramid: A healthy balance sheet has high current assets and low liabilities.Shareholder Funds: A gently rising curve indicates stability.Asset Scrutiny: Verify the true value of assets like stock.Acquisition Strategy & AIStrategic Fit: The primary driver for an acquisition is cultural alignment, not just financial metrics.Example: A failed M&E group acquisition was due to cultural mismatch and geographic distance.AI in M&A:Current Role: A force multiplier for efficiency (e.g., pricing, contracts).Future Role: Unlikely to involve acquiring standalone AI companies, as the market is too volatile and lacks a dominant player.SaaS Vulnerability: Traditional SaaS models are at risk from AI-powered, bespoke solutions.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HEREKevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    48 分
  • #539 - Francis Rodino - Lead Conversion

    #539 - Francis Rodino - Lead Conversion
    2026/08/21
    Lead Conversion expert Francis Rodino claims 15+ years working in sales and marketing, but as we'll find out, you can probably double that number. First in corporate, then building and scaling his own businesses. He's worked with 300+ clients across HVAC, engineering, construction, recruitment, and professional services.Francis is the bestselling author of Leads Machine - a practical guide to building consistent, predictable sales for service businesses. He's not a consultant who disappears after the strategy session. Francis is in the system, in the data, and on the calls.Summary of the PodcastKey TakeawaysCore Problem: Most businesses have a lead conversion problem, not a lead generation problem. They neglect the 95% of leads who aren't ready to buy immediately, leaving significant revenue on the table.Solution: Lead Hero uses a white-labeled HighLevel CRM, enhanced with AI agents, to automate lead nurture and follow-up. This "Freedom Tech" liberates teams from manual tasks and increases conversion rates.ROI: By improving conversion from 5% to 15%, a £10k ad spend can generate an extra £50k in revenue (£25k → £75k), adding a potential £1M annually without increasing the ad budget.Tech: Lead Hero's site uses Lovable, a fast React-based web app, for its agility in creating personalized pages for prospects, sacrificing some traditional SEO for speed.The Problem: Lead Conversion, Not GenerationLead Hero's premise: Most businesses have a lead conversion problem, not a lead problem.95% Gap: Businesses focus on the 3% of leads ready to buy now and neglect the other 95% who are not.9-Step "Leads Machine" System:Outlined in Rodino's book, Leads Machine.Focuses on deep market intelligence and customer journey mapping before investing in ads.Automation and AI accelerate a sound strategy; they cannot fix a broken one.The Solution: AI-Enhanced Lead NurtureLead Hero's service is a white-labeled HighLevel CRM pre-built with custom workflows and AI agents.Client Profile: High-volume lead businesses (trades, medical, SaaS) that live and die by leads.Implementation Process:Audit: Analyse the client's sales process and software gaps.Build: Install the custom CRM with automated scripts and cadences.Train: Onboard the client's team.Maintain: Provide ongoing tech support.Case Study (Simply Eco):Before: Manual, paper-based lead process.After: Automated CRM system.Result: Grew revenue from £15M to £25M in ~4 years.The Technology: Lovable & AI AgentsLead Hero's site uses Lovable, a React-based web app chosen for its speed and agility.Rationale: Prioritises fast creation of personalised pages for prospects over traditional SEO.AI Agent Use Cases:Database Reactivation: Re-engaging dormant leads with AI agents to answer questions and book calls.Webinar Follow-up: An AI agent on WhatsApp asks non-buyers why they didn't purchase, collecting valuable feedback to improve offers. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HEREKevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    54 分
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