『The Next 100 Days Podcast』のカバーアート

The Next 100 Days Podcast

The Next 100 Days Podcast

著者： Kevin Appleby & Graham Arrowsmith
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概要

 The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.Copyright 2026 Kevin Appleby & Graham Arrowsmith マネジメント マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • #515 - Martin Booth - AI Copywriting

    #515 - Martin Booth - AI Copywriting
    2026/03/06
    How can AI Copywriting help Martin Booth, who has worked as a journalist and copywriter, but traditional clients are turning to large language models to draft their copy nowadays? An answer emerges during the conversation.Summary of PodcastThe rise of AI copywritingMartin shares his perspective on the growing impact of AI tools like ChatGPT on the copywriting industry. He explains how clients are increasingly turning to AI-generated content, which has reduced the demand for his services. The group discusses strategies for copywriters to adapt and remain relevant in this changing landscape.Opportunity in Answer Engine Optimisation (AEO)Graham introduces the concept of Answer Engine Optimisation (AEO) as a potential solution for copywriters to differentiate themselves. He explains AI copywriting is how AEO focuses on crafting content that is optimised for how AI language models like ChatGPT search and surface information, rather than traditional search engine optimisation (SEO) tactics. The group explores the technical and creative aspects of AEO, and the potential for Martin to position himself as an expert in this emerging field.Recap and next stepsKevin and Graham summarise the key insights from the discussion, emphasising the need for copywriters to adapt to the changing landscape and leverage AI tools in strategic ways. They express optimism about Martin's ability to capitalise on the AEO opportunity and become a thought leader in this space.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.comNOTE: Here's What Claude ThinksWhy copywriters are well-positioned:LLMs don't just scrape keywords; they evaluate coherence, clarity, and authoritative structureAnswer engines prioritise content that demonstrates expertise through well-reasoned arguments, not just SEO tricksCopywriters understand persuasion architecture - how to build credible cases that convince readers (and now, AI systems evaluating on behalf of readers)Direct response copywriters especially understand question-answer flow and anticipating objections - precisely what LLMs look for when synthesising answersThe critical shift required:Traditional copywriting optimises for human conversionAEO copywriting must optimise for AI comprehension then human conversionThis means explicit structure: clear topic sentences, logical progression, supporting evidence, contextual markersLess "clever" wordplay, more semantic clarity and entity relationshipsWhere copywriters have genuine advantage over AI-generated content:Domain expertise translation - taking complex client knowledge and structuring it authoritativelyEvidence marshaling - knowing which proofs, testimonials, data points establish credibilityQuestion anticipation - your direct response background means you already think in terms of buyer journey questionsUnderstanding what makes content citable and quotable by LLMsThe reality check: Those copywriters who were primarily executing formulaic landing pages or generic blog content were always vulnerable to AI displacement. But copywriters who can architect information authority - structuring expertise so AI engines recognise and cite it - that's a defensible, valuable skill.You're essentially asking: "Can craftspeople who've been building for human readers pivot to building for AI intermediaries who serve human readers?" The answer is yes, because the fundamental skill - persuasive information architecture - transfers directly.
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    53 分
  • #514 Ash Seddeek - Executive Greatness

    #514 Ash Seddeek - Executive Greatness
    2026/02/27

    Where does Executive Greatness come from? By helping executives, founders, and leadership teams communicate with conviction, clarity, and presence.

    Ash is the Founder & CEO of the Executive Greatness Institute, where he has coached leaders at Cisco, Uber, Google, HPE, and Sprinklr to deliver powerful strategic narratives and keynote talks that inspire teams, boards, and customers.

    He has also founded the Duh AI company, an incubator for AI-driven ventures.

    The common thread across Ash's ventures and advisory work is conviction: the belief that when leaders communicate with purpose, people follow with energy and commitment. So, whether he is coaching executives, advising on digital transformation, or building AI platforms, his mission is to help people and organisations find their voice, tell their story, and realise their boldest ambitions.

    Summary of PodcastIntroductions and Banter

    The meeting begins with casual conversation as the participants introduce themselves and discuss topics like virtual backgrounds, lighting issues, and health concerns. They establish a relaxed, conversational tone.

    Executive Presence and Communication

    The discussion turns to the importance of executive presence and effective communication. Ash Seddeek shares his expertise in helping leaders craft and deliver impactful messages tailored to their audience. He emphasises the need for energy, storytelling, and adapting the delivery style.

    Investor Pitches and Audience Adaptation

    The group delves into the nuances of delivering effective investor pitches. Ash explains the importance of understanding the investors' perspectives and crafting the message accordingly, versus a more general employee communication. He highlights the need to build trust and excitement.

    The Role of AI in Communication

    The conversation explores the potential impact of AI on communication and presentation. Ash and the hosts discuss the balance between AI-powered tools and the value of human expertise, presence, and the ability to provide honest, trusted feedback.

    Wrap-up and Reflections

    The meeting concludes with the hosts and Ash reflecting on the key takeaways from the discussion, including the importance of energy, audience adaptation, and the evolving role of technology in communication. They express gratitude for the insightful conversation.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    45 分
  • #513 John McClarey - Dragon's Den

    #513 John McClarey - Dragon's Den
    2026/02/20

    With a Dragon's Den appearance being released the day before we release this podcast, we wanted our returning guest, John McClarey, on Business Fives to explain the process.

    Summary of PodcastKey Takeaways
    • Dragon's Den Appearance: Business Fives will appear on Dragon's Den (Feb 19, BBC) after being scouted by producers. John McClary pitched for £50k for 5% equity to fund international expansion.
    • Rigorous Vetting Process: The 5-month BBC vetting process was a "stress test" for the business, including deep financial due diligence and a psychological welfare check to ensure readiness for public scrutiny.
    • Strategic Goal → Mentorship: The primary goal was mentorship from a Dragon, not just capital. The investment was earmarked for international research and a new CRM, not hiring, to protect the company's personal service USP.
    • Podcast Release Delayed: The episode release was moved to Feb 20, 2026, to comply with a BBC embargo that prevents pre-show publicity and protects the broadcast's impact.

    Business Fives Update
    • Growth: Surpassed £1M revenue milestone.
    • Operations: Delivers corporate charity sports events (football, rugby, golf) across the UK, Ireland, and Amsterdam.
    • Charitable Impact: Raised nearly £1.4M for charity to date.
    • Example: A winning team from Stockton (MAP Group) recently raised £3k for Butterwick Hospice, which was doubled via the Big Give campaign.

    Dragon's Den Appearance
    • Origin: Scouted directly by a BBC producer, not via application.
    • Pitch: £50,000 for 5% equity.
    • Process (Feb–June): A 5-month, highly confidential vetting process.
    • Due Diligence: Thorough financial review by the BBC to verify all claims.
    • Psychological Welfare Check: A call with a psychologist to assess mental readiness for public exposure.
    • Secrecy: The process was consuming, requiring John to internalize all details.

    Strategic Rationale for Investment
    • Primary Goal → Mentorship: To gain a strategic partner with a shared passion for the mission, not just capital.
    • Investment Allocation:
    • International expansion research (e.g., Australia, Abu Dhabi, US).
    • New CRM implementation.
    • Business Protection (Barriers to Entry):
    • Network: A community of 5,000+ companies.
    • Expertise: 10 years of perfected event management processes.
    • Brand: The "As Seen on TV" status from Dragon's Den.

    International Expansion Strategy
    • Franchise Model: A key option for non-English speaking markets (e.g., Hungary, Georgia).
    • Rationale: Leverages local knowledge where the core team lacks it.
    • Challenge: Protecting the brand and ensuring partner alignment with the mission.
    • Vision: A "World Business Fives" tournament, modeled on FIFCO's international corporate leagues.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth...
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    47 分
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