In episode 13 of the 2P1J Podcast, we welcome a special guest, Beau Ushay from Virtual Marketing Management. The discussion centers around a powerful concept: "Do Less Marketing Better." Beau shares his expertise on effective marketing strategies, emphasizing the importance of refining your marketing efforts to achieve meaningful results.

We dive deep into the world of marketing with Beau Ushay, exploring the idea that businesses should focus on doing less marketing but doing it better. The episode sheds light on the common mistakes made by businesses in their marketing approaches and how to create a more impactful strategy.

Beau highlights the value of quality over quantity when it comes to marketing. Drawing examples from renowned brands like Lululemon, we delve into the idea that a more targeted and refined marketing approach can yield greater results than spreading resources thin across numerous channels.

The conversation expands to understanding where your customers are on their journey and tailoring marketing efforts accordingly. Beau emphasizes the importance of meeting customers at various touchpoints and aligning marketing messages with their needs, desires, and pain points.

Beau touches upon the underutilization of marketing technology and tools available to businesses. He underscores the significance of leveraging technology to gain insights into customer behavior, preferences, and interactions to inform strategic marketing decisions.

The allure of various marketing platforms can lead to FOMO (Fear Of Missing Out) for business owners. Beau provides actionable advice on prioritizing customer connection and engagement. He advocates for a customer-centric approach, urging entrepreneurs to think from their customers' perspective and invest marketing efforts where they truly matter.

Connect with Beau Ushay:

Throughout the episode, Beau shares his valuable insights and experiences in the marketing realm. You can connect with Beau on LinkedIn at linkedin.com/in/beauushay and explore his expertise at virtualmarketing.management.

As the episode concludes, the key takeaways underscore the significance of focused, impactful marketing efforts that resonate with customers. The concept of "Do Less Marketing Better" serves as a guiding principle for businesses looking to enhance their marketing strategies and achieve meaningful results.

Join the Conversation:

Tune in to this episode of the 2P1J Podcast to gain valuable insights from Beau Ushay and Connel on the power of doing less marketing but doing it better. Be sure to follow us on [social media platforms] to stay updated on future episodes and join the conversation on effective marketing strategies.

If you found this episode inspiring and informative, we'd appreciate your support. Please consider leaving a review and sharing the podcast with fellow business owners who are seeking to refine their marketing approaches and drive impactful results. Your support helps us continue delivering valuable content to our audience.

Thank you for joining us on this insightful journey of marketing wisdom with Beau Ushay on the 2P1J Podcast. Stay tuned for more episodes that empower and educate business owners on their path to success.

Find us at

 www.2p1j.com or email info@2p1j.com

FaceBook
Instagram
TikTok

Produced By The Podcast Boss

Welcome to Episode 12 of the 2P1J Podcast, where we take a reflective journey to explore how we arrived at this point and where we envision our future. In this special episode, aptly titled 'The Journey So Far,' we delve into the highs, the learnings, and the plans for the future.

Part 1: Bad's Box Questions We kick off the episode with some lighthearted banter as we dive into Bad's Box, a segment where we ask each other intriguing questions. From reflecting on our initial decisions to discussing the impact of podcast content on our own businesses, we explore a range of topics that have shaped our podcasting journey. We even touch on the infamous all blacks analogy and ponder whether sporting analogies can be overused.

Part 2: Learnings In this segment, we reflect on the valuable lessons we've learned throughout the podcasting process. We discuss the dedication and effort required to create a good podcast, emphasizing the importance of both of us being fully engaged in episode preparation. We acknowledge the significance of storytelling and the need to present content in a way that resonates with our audience. We also recognize the importance of maintaining a personable approach and injecting some humor, even if Hugh admits that his joke-telling skills might need improvement.

We humbly acknowledge that there are still areas we are working on. We discuss the art of performing a show, asking better questions, and providing thoughtful answers. We also address the challenge of building and engaging our audience, considering different show structures and the number of segments to provide the best listening experience.

Part 3: Outcome 2P1J 2.0 Looking towards the future, we share our vision for 2P1J 2.0. We highlight our focus on exploring the overlap between our professional and personal interests, which will help define our audience. We introduce the concept of 'taking our show on the road,' collaborating with real people to address the genuine challenges our audience faces daily.

Finally, we outline our plan for Season 2, which will build upon the success of Season 1 while incorporating exciting new elements. We express our enthusiasm for the upcoming episodes, promising engaging content and valuable insights.

Join us as we reflect on our journey, share our learnings, and unveil our vision for the future of the 2P1J Podcast. Together, we'll continue to inspire and educate as we embark on Season 2.

Thank you for being a part of our journey! Don't forget to subscribe, leave a review, and stay tuned for more insightful episodes.
Thank you for listening.

Find us at

 www.2p1j.com or email info@2p1j.com

FaceBook
Instagram
TikTok

Produced By The Podcast Boss

In this episode of the 2P1J Podcast, we delve into the fascinating topic of business culture and challenge your current perspective. Discover why your view of your business culture may be incorrect and explore the subtle changes and dynamics that often go unnoticed.

Business culture is like the personality of your company, encompassing shared beliefs, values, and practices that guide its operations. But understanding and accurately assessing your business culture can be challenging. It's a feeling as much as a tangible thing, and the compounding of thousands of actions over time shapes this intangible entity.

We explore the slow and subtle changes that can occur in your business culture over time. These changes may go unnoticed, yet they have the potential to significantly impact your organization's dynamics and effectiveness. By bringing awareness to these unseen shifts, you can proactively address them and align your culture with your mission and vision.

Perspective plays a crucial role in understanding your business culture. We discuss the influence of different viewpoints, including `those of leaders, managers, employees, and suppliers. Relying solely on your own perspective can create blind spots and prevent you from uncovering valuable insights. By considering multiple perspectives, you gain a more comprehensive understanding of your culture.

Auditing your culture is essential to ensure alignment with your desired or perceived culture. Without proper measurement tools, accurately assessing cultural alignment becomes challenging. We encourage you to evaluate whether your current culture aligns with your intended culture, enabling you to make informed decisions and take corrective actions.

The alignment between personal identity and business identity is key to shaping your culture effectively. By recruiting individuals who believe in and align with your culture, you foster a cohesive and authentic environment. We emphasize the importance of personal values in shaping overall culture and offer guidance on building teams that share similar values.

In conclusion, we recap the main points discussed in this episode. We encourage you to actively choose and shape your business culture based on your desired values. Recognize that culture takes time and is constantly evolving, requiring ongoing evaluation and consideration from multiple perspectives. Your daily actions matter, as they contribute to building your culture over time.

As we wrap up, we kindly ask you to support our show by leaving a written review. Your feedback helps us reach more business owners and inspire and educate others on their own two-paths, one journey. We appreciate your continued support and invite you to reassess your view of business culture and make intentional choices to shape it effectively.

Join us in this insightful episode as we challenge conventional thinking about business culture and provide practical insights to enhance your organizational culture.

Thank you for listening.

Find us at

 www.2p1j.com or email info@2p1j.com

FaceBook
Instagram
TikTok

Produced By The Podcast Boss

#BusinessCulturePerspective #UnseenChanges #CulturalAlignment #ShapingOrganizationalCulture #LeadershipInsights #BusinessIdentity #CulturalAudit #DailyActionsMatter #ChooseYourCulture #2P1JPodcast #BusinessInspiration #EducateandInspire #ReviewSupport #ReassessYourView #CultureMatters

In this episode of the 2P1J Podcast, we delve into the extraordinary life and leadership style of Bill Campbell. While many may not recognize his name, Campbell was a football coach turned mentor to some of the biggest names in the tech industry, including Steve Jobs, Larry Page, Sergey Brin, and Mark Zuckerberg. Today, we uncover the playbook for leadership that made Campbell so influential and respected.

We start by exploring Campbell's journey, from his humble beginnings as a college football coach to his transition into the business world. Despite initial setbacks and a lack of tech background, Campbell's unique leadership style propelled him to become a trusted advisor to industry giants.

One of the key aspects of Campbell's leadership was his ability to build trust. We discuss the importance of trust in a team and how Campbell fostered trust through practices like starting meetings with personal trip reports and embracing the full identity of team members.

We also explore Campbell's approach to healthy conflict. Rather than avoiding it, he encouraged open and constructive debate as a means of improvement and innovation. We share his strategies for promoting healthy conflict within teams and making decisions based on the best ideas, rather than consensus.

Commitment was another crucial element of Campbell's leadership philosophy. We discuss the significance of commitment, clarity, and buy-in within a team setting. Campbell believed in sticking to decisions made collectively, even if they didn't align with individual preferences, fostering unity and trust.

Accountability and delivering team results were also essential to Campbell's leadership playbook. We highlight his principles of accountability, such as confronting difficult issues and striving to win with integrity and teamwork. Campbell's emphasis on defining first principles and leading based on them provides valuable insights into effective leadership.

Throughout the episode, we share "Bill's Plays," which encapsulate Campbell's wisdom and teachings. These plays serve as practical guidance for becoming a great leader and building high-performing teams.

Join us as we explore the playbook for leadership inspired by the remarkable life of Bill Campbell. Learn from his experiences, practices, and unique leadership style to enhance your own leadership journey.

Find us at:

• www.2p1j.com or email info@2p1j.com
• FaceBook
• Instagram
• TikTok

Produced By The Podcast Boss

#2P1JPodcast #LeadershipPlaybook #BillCampbell #TechIndustryMentor #TrustAndTeamwork #HealthyConflict #CommitmentMatters #AccountabilityInLeadership #DeliveringResults #ServantLeadership #LeadershipWisdom #InspiringLeaders #HighPerformingTeams #LeadershipJourney #LeadershipLessons

In this episode of the 2P1J podcast, Connel and Hugh delve into the fascinating world of process management and its crucial role in achieving success. Drawing inspiration from Atul Gawande's book, "The Checklist Manifesto," to provide insights into effective process management.

In the rapid-fire review, Connel discusses the concept of "melting the ice" and the importance of persistence and breakthrough moments. Hugh shares his personal experience of implementing a pocket money allocation system in his family budget. They explore the benefits of this process and how following it helps avoid impulsive buying. 

From there, Connel and Hugh transition into a discussion about the challenges businesses face when transitioning from solopreneurship to team management. They emphasize the impact of simple mistakes on profitability and stress the significance of getting the basics right.

The core theme of the episode revolves around the power of process in business. Connel and Hugh explore various methods for managing processes, including SOPs, checklists, visual aids, and daily huddles. They touch upon the differentiation between these methods and reference 

Hugh takes the opportunity to explain the elements of a good everyday process, emphasizing the need for focus, ease of use, and delegation of responsibilities. They discuss empowering staff through delegation, using examples like Ritz-Carlton's customer service approach to highlight the importance of teamwork, accountability, and decision-making authority within processes.

Connel raises an intriguing question about why some people keep process checklists while others don't. Hugh clarifies the difference between record-keeping procedures and everyday processes, shedding light on common mistakes in process implementation and the detrimental effects of micro-management. They share an interesting story about Van Halen's brown M&M's clause, demonstrating how processes can be checked without resorting to excessive control.

The episode concludes with a focus on discipline in following processes. Connel and Hugh emphasize the leader's role in ensuring process adherence and creating a culture of discipline within the organization. They recap key takeaways, highlighting the importance of processes for consistent results and scaling a business. Business owners are encouraged to embrace and optimize their processes for long-term success.

As the episode wraps up, Connel and Hugh extend their gratitude to the listeners for tuning in. They offer a teaser for the next episode, which will delve into business leadership and culture, and invite the audience to engage with the podcast through their website or social media platforms.

Tune in to this episode of the 2P1J podcast to gain valuable insights into the power of process and how it can inspire and educate you to achieve your goals in business and beyond.

Find us at www.2p1j.com or email info@2p1j.com

FaceBook
Instagram
TikTok

Produced By The Podcast Boss

#ProcessPower #StupidButEssential #BusinessSuccess #PodcastInspiration #AchieveYourGoals #ProcessManagement #LeadershipCulture #MeltingTheIce #PersistentProgress #OptimizeYourProcesses #ConsistentResults #BusinessJourney #EmpowerYourTeam #ChecklistManifesto #PowerOfProcess #BusinessWisdom #BusinessTips #2P1JPodcast

Welcome back to the 2P1J Podcast, where we inspire and educate the business owner. In this episode, we tackle the question of how to avoid becoming the next Kodak and instead create a sustainable competitive advantage. 

We start with a Rapid Fire Review, where our hosts reflect on how the show has impacted them personally. Hugh reveals that he's better when he's exercising, and Connel shares his thoughts on not being too firm on one strategy. They discuss their recent episode, which ran long despite having a focus on getting clear, and the importance of the fail-forward mentality. 

Moving on to the main topic, we explore the concept of the Hedgehog Strategy and its role in defining a business's core focus. The Hedgehog Strategy is named after the simple and unassuming creature that relies on one strategy to protect itself from predators: rolling up into a spiky ball. Similarly, the Hedgehog Strategy emphasizes a single-minded focus on doing one thing exceptionally well, which can lead to sustained success. 

Our hosts share their experiences with defining their business's core focus, with Hugh recounting his previous experience and the importance of niche and economic drivers. They discuss the benefits of getting this right, including increased efficiency, adaptability, and sustainable competitive advantage. 

Throughout the episode, the hosts encourage audience engagement and reflection, asking listeners to consider if a Hedgehog Strategy could be important for their own business and if it could prevent them from becoming the next Kodak. 

In closing, they offer a call to action for listeners to engage with them on social media and their website. They remind listeners that by combining passion, the ability to be world-class at something, and an understanding of what makes money in their industry, they can create a formidable and successful business. 

So, if you're an entrepreneur looking to stay ahead of the game and avoid the mistakes of Kodak, tune in to this episode and learn how to define your business's core focus using the Hedgehog Strategy.

Find us at

 www.2p1j.com or email info@2p1j.com

FaceBook
Instagram
TikTok

Produced By The Podcast Boss

#businessstrategy #entrepreneurship #focus #corefocus #hedgehogstrategy #sustainablecompetitiveadvantage #marketdynamics #economicengine #adaptability #resilience #cleardirection #prioritization #efficiency #employeeengagement #motivation #valueproposition #niche #profitability #cashflow #innovation #disruption #digitaltransformation #success