In episode 13 of the 2P1J Podcast, we welcome a special guest, Beau Ushay from Virtual Marketing Management. The discussion centers around a powerful concept: "Do Less Marketing Better." Beau shares his expertise on effective marketing strategies, emphasizing the importance of refining your marketing efforts to achieve meaningful results.

We dive deep into the world of marketing with Beau Ushay, exploring the idea that businesses should focus on doing less marketing but doing it better. The episode sheds light on the common mistakes made by businesses in their marketing approaches and how to create a more impactful strategy.

Beau highlights the value of quality over quantity when it comes to marketing. Drawing examples from renowned brands like Lululemon, we delve into the idea that a more targeted and refined marketing approach can yield greater results than spreading resources thin across numerous channels.

The conversation expands to understanding where your customers are on their journey and tailoring marketing efforts accordingly. Beau emphasizes the importance of meeting customers at various touchpoints and aligning marketing messages with their needs, desires, and pain points.

Beau touches upon the underutilization of marketing technology and tools available to businesses. He underscores the significance of leveraging technology to gain insights into customer behavior, preferences, and interactions to inform strategic marketing decisions.

The allure of various marketing platforms can lead to FOMO (Fear Of Missing Out) for business owners. Beau provides actionable advice on prioritizing customer connection and engagement. He advocates for a customer-centric approach, urging entrepreneurs to think from their customers' perspective and invest marketing efforts where they truly matter.

Connect with Beau Ushay:

Throughout the episode, Beau shares his valuable insights and experiences in the marketing realm. You can connect with Beau on LinkedIn at linkedin.com/in/beauushay and explore his expertise at virtualmarketing.management.

As the episode concludes, the key takeaways underscore the significance of focused, impactful marketing efforts that resonate with customers. The concept of "Do Less Marketing Better" serves as a guiding principle for businesses looking to enhance their marketing strategies and achieve meaningful results.

Join the Conversation:

Tune in to this episode of the 2P1J Podcast to gain valuable insights from Beau Ushay and Connel on the power of doing less marketing but doing it better. Be sure to follow us on [social media platforms] to stay updated on future episodes and join the conversation on effective marketing strategies.

If you found this episode inspiring and informative, we'd appreciate your support. Please consider leaving a review and sharing the podcast with fellow business owners who are seeking to refine their marketing approaches and drive impactful results. Your support helps us continue delivering valuable content to our audience.

Thank you for joining us on this insightful journey of marketing wisdom with Beau Ushay on the 2P1J Podcast. Stay tuned for more episodes that empower and educate business owners on their path to success.

Find us at

 www.2p1j.com or email info@2p1j.com

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Welcome to Episode 12 of the 2P1J Podcast, where we take a reflective journey to explore how we arrived at this point and where we envision our future. In this special episode, aptly titled 'The Journey So Far,' we delve into the highs, the learnings, and the plans for the future.

Part 1: Bad's Box Questions We kick off the episode with some lighthearted banter as we dive into Bad's Box, a segment where we ask each other intriguing questions. From reflecting on our initial decisions to discussing the impact of podcast content on our own businesses, we explore a range of topics that have shaped our podcasting journey. We even touch on the infamous all blacks analogy and ponder whether sporting analogies can be overused.

Part 2: Learnings In this segment, we reflect on the valuable lessons we've learned throughout the podcasting process. We discuss the dedication and effort required to create a good podcast, emphasizing the importance of both of us being fully engaged in episode preparation. We acknowledge the significance of storytelling and the need to present content in a way that resonates with our audience. We also recognize the importance of maintaining a personable approach and injecting some humor, even if Hugh admits that his joke-telling skills might need improvement.

We humbly acknowledge that there are still areas we are working on. We discuss the art of performing a show, asking better questions, and providing thoughtful answers. We also address the challenge of building and engaging our audience, considering different show structures and the number of segments to provide the best listening experience.

Part 3: Outcome 2P1J 2.0 Looking towards the future, we share our vision for 2P1J 2.0. We highlight our focus on exploring the overlap between our professional and personal interests, which will help define our audience. We introduce the concept of 'taking our show on the road,' collaborating with real people to address the genuine challenges our audience faces daily.

Finally, we outline our plan for Season 2, which will build upon the success of Season 1 while incorporating exciting new elements. We express our enthusiasm for the upcoming episodes, promising engaging content and valuable insights.

Join us as we reflect on our journey, share our learnings, and unveil our vision for the future of the 2P1J Podcast. Together, we'll continue to inspire and educate as we embark on Season 2.

Thank you for being a part of our journey! Don't forget to subscribe, leave a review, and stay tuned for more insightful episodes.
Thank you for listening.

Find us at

 www.2p1j.com or email info@2p1j.com

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Produced By The Podcast Boss