To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

The girls discuss:

♡ How to sprinkle motherhood into your marketing without making it all about motherhood

♡ How motherhood can help you connect with dream clients

♡ The big debate: Should you show your kids’ faces online?

♡ Why oversharing every messy moment can hurt your brand

♡ Easy story-driven content ideas for busy moms

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Natalie Ellis

♡ Nesting with Grace

♡ Pretty on Fridays

♡ Mallory Ervin

♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

♡ Modern Agent Marketing Girls podcast episode on how to build an email list

♡ Emma’s post on finding the best muffin spots

♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich

This episode was edited by Adrienne Cruz.