You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.

What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?

In this episode, Chelsea and Kayla are discussing the three questions that keep agents stuck versus the game-changing questions that actually build momentum and position you as the go-to agent you want to become.

The girls discuss:

♡ The white tank top theory that will transform your marketing strategy

♡ How to get off the hamster wheel and build a business flywheel that works for you

♡ The difference between chasing clients and becoming the only agent people recommend

♡ Why asking "what does it cost?" keeps you stuck in scarcity mindset

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Reel: The white tank top

♡ Instagram: Mallory Ervin

♡ Instagram: Natalie Borton

♡ Video: How a potter’s wheel work

♡ Podcast Episode: “Why That Worked #27: Bombas” from Donald Miller’s Marketing Made Simple

♡ Podcast Episode: “21. Raise your Standards and Grow your Business” from Modern Agent Marketing Girls!

This episode was edited by Adrienne Cruz.

Your broker is wrong about what "professional" looks like in 2025.

While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.

In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.

The girls discuss:

♡ The real definition of personality and why it has nothing to do with being funny or outgoing

♡ How to pass the "beer test" with your content

♡ Why posting every day can still make you completely forgettable

♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community

♡ The simple homework assignment that will transform your stories starting tomorrow

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad (Chelsea’s favorite!)

♡ Reel: “Dinner For One” by Olivia Noceda

♡ Instagram: Sivan Ayla

♡ Instagram: Bryann Buhl Realtor

♡ Instagram: BTL Copy

♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show

♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!

This episode was edited by Adrienne Cruz.

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

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Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.