To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

The girls discuss:

♡ How to sprinkle motherhood into your marketing without making it all about motherhood

♡ How motherhood can help you connect with dream clients

♡ The big debate: Should you show your kids’ faces online?

♡ Why oversharing every messy moment can hurt your brand

♡ Easy story-driven content ideas for busy moms

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Natalie Ellis

♡ Nesting with Grace

♡ Pretty on Fridays

♡ Mallory Ervin

♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

♡ Modern Agent Marketing Girls podcast episode on how to build an email list

♡ Emma’s post on finding the best muffin spots

♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich

This episode was edited by Adrienne Cruz.

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.

From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.

The girls discuss:

♡ How to create a signature content series that makes showing up feel way easier

♡ Why sharing your Starbucks order on social media matters more than you think

♡ Using stories, a P.S., and local content to stay top of mind

♡ What actually works with freebies, content strategy, and posting consistency

♡ Letting go of the “perfect brand” and leaning into real life

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Kelly’s Links:

♡ Instagram: @kellyalthofhome

♡ Podcast: The Action Women Podcast

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand

♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe

♡ Instagram: Jenna Kutcher

♡ Instagram: Dietitian with Twins

This episode was edited by Adrienne Cruz.

Listings aren’t just about square footage and granite countertops anymore.

In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.

Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.

The girls discuss:

♡ Why every listing should help you grow your business

♡ How to market a “meh” house with dream-home energy

♡ Creative ways to get seller leads without a current listing

♡ How to turn one listing into 20+ content ideas

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Bailey’s reel about the feminine urge to buy an A-frame house

♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service

♡ Chelsea’s Flight Planner

♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house

♡ Donald Miller’s podcast episode on nostalgia

♡ Kayla recommends this reel as a really good example

♡ Chelsea recommends following this IG account

This episode was edited by Adrienne Cruz.