• 173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.

  • 2025/03/06
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173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.

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  • Angela Wills created her Life Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle creates your business.

    “I’m really passionate about helping business owners find a business model that supports their lifestyle.” - Angela Willis

    Angela is a very down-to-earth business owner who’s built her business by understanding her clients. She understands the juggling act of being a parent and a business owner.

    “That is a skill," she says.

    "To me, it comes naturally now…the ability to connect with telling stories. Being approachable as well as businesslike is a skill…when people know who you are, they don’t even look at the subject line.

    "They want to know you…it’ll become, ‘Angela has a course and I’m in.’”

    Our interview was especially fun when Angela and I gave each other new ideas for connection.

    I suggested that Angela focus on “connecting the dots” in her career move from chemistry to business. We talked about how she made that journey.

    And then I asked, "But what about people in business who have trouble making connections?" That’s a question I have. I’m not a mom and I live in the city with a cat. Can people connect with me?

    Angela says yes. People connect with all kinds of activities. “There are people who don’t go out a lot..but they bake bread. Or they do interior decorating.”

    So she had some very specific suggestions for the way I can connect to people as a cat lady in the big city. For one thing, we cat ladies have problems with time management, just as moms do. They’re just different problems.

    Highlights of the interview: :

    • How Angela’s stories connect with her clients
    • Why Angela believes everyone has the potential to connect with clients, using stories
    • How Angela’s chemistry background helped her get started as an entrepreneur
    • How to keep your business lean and simple (avoiding surprises and crises)
    • Angela’s suggestions for helping me connect with an audience that’s very different from me

    RESOURCES:

    Link to Angela's free course

    Angela's website Living Lifestyle Freedom

    Cathy Goodwin's Website

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あらすじ・解説

Angela Wills created her Life Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle creates your business.

“I’m really passionate about helping business owners find a business model that supports their lifestyle.” - Angela Willis

Angela is a very down-to-earth business owner who’s built her business by understanding her clients. She understands the juggling act of being a parent and a business owner.

“That is a skill," she says.

"To me, it comes naturally now…the ability to connect with telling stories. Being approachable as well as businesslike is a skill…when people know who you are, they don’t even look at the subject line.

"They want to know you…it’ll become, ‘Angela has a course and I’m in.’”

Our interview was especially fun when Angela and I gave each other new ideas for connection.

I suggested that Angela focus on “connecting the dots” in her career move from chemistry to business. We talked about how she made that journey.

And then I asked, "But what about people in business who have trouble making connections?" That’s a question I have. I’m not a mom and I live in the city with a cat. Can people connect with me?

Angela says yes. People connect with all kinds of activities. “There are people who don’t go out a lot..but they bake bread. Or they do interior decorating.”

So she had some very specific suggestions for the way I can connect to people as a cat lady in the big city. For one thing, we cat ladies have problems with time management, just as moms do. They’re just different problems.

Highlights of the interview: :

  • How Angela’s stories connect with her clients
  • Why Angela believes everyone has the potential to connect with clients, using stories
  • How Angela’s chemistry background helped her get started as an entrepreneur
  • How to keep your business lean and simple (avoiding surprises and crises)
  • Angela’s suggestions for helping me connect with an audience that’s very different from me

RESOURCES:

Link to Angela's free course

Angela's website Living Lifestyle Freedom

Cathy Goodwin's Website

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