Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business.

The girls discuss:

♡ Why treating Instagram like a website is a mistake

♡ How to use pop culture and storytelling to make real estate feel more relatable

♡ The secret to making social media work without spending hours online

♡ Why your posts should feel like a conversation, not a course

♡ Why “just listed” posts are the real estate equivalent of a bad first date

♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in the episode:

♡ Tonic Site Shop

♡ Book: Email Storytelling Playbook

♡ Tori Sprankel

♡ Sara Adams

♡ Abby Jimenez

♡ Claire Kinney

This episode was edited by Adrienne Cruz.