How do you turn a passion for bow hunting into a business that builds community and changes lives? In this episode, Cam and Otis sit down with Sam Westfall, an Army veteran and founder of Archery in Motion, who has created a unique space where veterans and civilians alike can experience the challenge, camaraderie, and healing that comes from the discipline of the bow.

"I break every one of those rules," Sam explains about traditional archery tournaments. Instead of rigid competition formats with scorecards and egos, he's built something different—fun shoots that challenge experienced archers while welcoming complete beginners. From steel targets to moving targets to shots beyond 40 yards, Sam's approach prioritizes the experience of archery over the formality of competition.

What makes this conversation particularly valuable is Sam's honest discussion about the entrepreneurial journey. From presenting at a Bunker Labs pitch night where he met Otis, to navigating the challenge of growing both the archery market and his slice of it, Sam shares practical insights about building a business around a lifestyle. Whether discussing the importance of eye placement in archery (and life), the cost of recovering arrows from steel targets, or the philosophy of "no scorecards, no egos," this episode offers lessons for anyone trying to turn their passion into sustainable business.

Whether you're a veteran transitioning to entrepreneurship, an outdoor enthusiast interested in archery, or a business owner trying to balance growth strategies, Sam's journey from competitive archer to community builder provides a roadmap for creating something meaningful that serves others while doing what you love.

More About Sam:
Sam Westfall is an Army veteran, entrepreneur, competitive archer, and veteran community builder who believes archery can change lives. With decades of experience in hunting and shooting sports, he works to create opportunities for veterans and civilians alike to find challenge, camaraderie, and healing through the discipline of the bow.

Chapter Times and Titles:

Introduction: The Real Deal, No AI Here [00:00 - 03:04]
Welcome and meet Sam Westfall
Army veteran, entrepreneur, and competitive archer
The authenticity check: proving it's really Sam
Setting up the archery conversation

"Eye Placement Is Everything" [03:04 - 12:21]
The importance of eye placement in archery
How focus and discipline translate from bow to life
The fundamentals that matter most
Why archery requires such precision

From Lifestyle to Business: The Archery in Motion Story [12:21 - 13:04]
How Sam converted bow hunting into entrepreneurship
Meeting Otis at Bunker Labs pitch night
The veterans into business program
Presenting Archery in Motion for the first time

"I Break Every One of Those Rules" [13:04 - 32:06]
Traditional archery tournament rules and restrictions
Why Sam went his own direction
Steel targets, moving targets, and challenging shots
Creating space for both beginners and experts
The philosophy: "Let them experience what archery should be—fun"

No Scorecards, No Egos [32:06 - 30:50]
The fun shoot approach vs. traditional competition
Building community without the pressure
Planning one true competition later in the year
Why most events focus on play, not performance

Growing the Slice vs. Growing the Pie [30:50 - 32:44]
Camden's question about growth philosophy
Getting more people into archery overall
Being the best option within the archery market
The mix of both strategies in Sam's approach
Welcoming brand new archers with low barriers to entry

The Cost of Missing Steel Targets [32:44 - 32:06]
Otis's Alaska archery certification story
Shooting at steel silhouettes with vital zones
Classmates spending extra to recover arrows
Th

What drives someone to continue serving long after their military career ends? In this episode, Cam and Otis sit down with Scot Russell, a US Navy veteran who served as a Submarine Sonar Technician aboard the USS Norfolk (SSN-714) from 1990-1996, and who now dedicates his time to Heroes on the Water, an organization that helps veterans and first responders heal through kayak fishing.

"We weren't afraid of anything down there. We all go down, we all come back," Scot explains about submarine culture. That mindset of charging toward the fire—whether it's a literal fire on a submarine or a problem in the business world—has shaped his entire career. From his time listening for threats in the depths of the ocean to his current work in IT leadership, Scot demonstrates how the technical skills and team-focused mentality from submarine service translate directly into civilian success.

What makes this conversation particularly compelling is Scot's candid discussion about the power of listening—both literally as a sonar technician and figuratively in understanding people's needs. He shares how the detailed focus required on a submarine, where one mistake could mean disaster for everyone, taught him to connect with people where they are rather than imposing solutions. Whether discussing the unique title of "Chief of the Boat" (COB), explaining why submariners weren't afraid of death because they had each other, or describing how Heroes on the Water creates community for veterans struggling with isolation, Scot's story illustrates the importance of continuing to serve.

Whether you're a veteran transitioning to civilian work, a leader interested in building tight-knit teams, or someone looking to make a difference in the veteran community, Scot's journey from submarine service to IT leadership to veteran advocacy provides valuable lessons about translating military experience, the power of community, and finding purpose through service.

More About Scot:
Scot is a US Navy Veteran who served as a Submarine Sonar Technician from 1990 to 1996. He was attached to the USS Norfolk (SSN-714) fast attack submarine, where he earned his Submarine Warfare (SS). He served in the Gulf War and in support of NATO in other areas. He received a Meritorious Unit Commendation, Navy Expeditionary Medal, National Defense Service Medal, Armed Forces Service Medal, Navy Arctic Service, and NATO Medal. He comes from a long line of Veterans, his Father is a Vietnam Veteran, and his Grandfather served in the Korean War and WW2.


Chapter Times and Titles:

Introduction: The Submariner and Veteran Advocate [00:00 - 05:00]

Welcome and meet Scot Russell
US Navy Submarine Sonar Technician, USS Norfolk (SSN-714)
Setting up the conversation about submarine service and Heroes on the Water
The family legacy of military service

"We All Go Down, We All Come Back" [05:00 - 10:30]
Submarine culture and the fearlessness it creates
Charging toward the fire: solving problems, not documenting them
Why submariners do it for each other, not fear of death
The confidence that comes from being shoulder to shoulder

Life as a Sonar Technician [10:30 - 18:00]
What a Submarine Sonar Technician actually does
Listening for what's around you in the depths
The technical skills and detailed focus required
Gulf War service and NATO operations
Earning the Submarine Warfare (SS) qualification

"Chief of the Boat": The Ultimate Leadership Role [18:00 - 24:00]
Understanding submarine hierarchy and titles
COB: Chief of the Boat—the head enlisted leader
"If the COB's looking for you, that ain't a good thing."
Why detailed focus matters when mistakes can be fatal
The importance of every person doing their job right

Translating Submarine Skills to the IT World [24:00 - 32:00]
How listening skills transfer from sonar to business

What happens when your company grows faster than your ability to lead it? In this episode, Cam and Otis sit down with Rajesh Nagjee, a CEO mentor and self-described "business physicist" who helps scale-stage founders solve what he calls the Velocity Crisis—the widening gap between sophisticated business systems and a CEO's capacity to run them effectively.

You built a Ferrari: sophisticated systems, frameworks, and infrastructure. But no one upgraded your inner operating system," Rajesh explains. Drawing on 30 years of experience across 15 countries and inspired by Tim Gallwey's Inner Game principles, he reframes leadership through a powerful equation: Scaling = Systems (Outer Game) minus Interference (Inner Game).

What makes this conversation particularly compelling is Rajesh's unflinching approach to CEO development. From telling fear-based founders "there's no future for you” to advocating for "fixed outcome, variable process" frameworks, he challenges conventional wisdom about control, values, and leadership. His signature CEO Freedom OS framework, including Command Center OS, Delegation OS, Client Magnet OS, and Personal Brand OS, has helped clients like Amex KSA and Nielsen MEA achieve returns exceeding 500%.

Whether you're a founder feeling overwhelmed by growth, a CEO struggling to delegate effectively, or a leader interested in building decision maturity within your team, Rajesh's systems-based approach offers a roadmap for scaling sustainably without becoming the bottleneck.

More About Rajesh:
Rajesh Nagjee is a CEO mentor and business physicist who helps scale-stage founders solve what he calls the Velocity Crisis, the widening gap between a company’s systems and a CEO’s capacity to run them at scale. You built a Ferrari: sophisticated systems, frameworks, and infrastructure. But no one upgraded your inner operating system. As growth accelerates, you become the bottleneck, driving a supercar with sedan instincts. Drawing on 30 years of experience across 15 countries, Rajesh reframes leadership through a systems lens inspired by Tim Gallwey’s Inner Game: Scaling = Systems (Outer Game) minus Interference (Inner Game). His signature framework, CEO Freedom OS, includes four interlocking components: Command Center OS, Delegation OS, Client Magnet OS, and Personal Brand OS. Clients such as Amex KSA, Nielsen MEA, and BNI Middle East have used it to reduce overwhelm, build decision maturity, and scale sustainably with returns exceeding 500%.

Chapter Times and Titles:
Introduction: The Business Physicist [00:00 - 05:30]
Welcome and meet Rajesh Nagjee
What is a "business physicist"?
The Velocity Crisis: when systems outpace leadership capacity
Setting up the Ferrari metaphor

"You Built a Ferrari, But Nobody Upgraded Your OS" [05:30 - 12:44]
The gap between sophisticated systems and the CEO's capacity
Why founders become bottlenecks at scale
The Inner Game vs. Outer Game framework
Scaling = Systems minus Interference

Fixed Outcome, Variable Process [12:44 - 18:40]
The choice: fixed process/variable outcome vs. fixed outcome/variable process.
Guardrails and swim lanes instead of rigid processes
Why business school frameworks often fail in practice
Creating freedom within structure
The beautiful father-son relationship example

If You Think You Can Control Anybody, Try Controlling Yourself [18:40 - 24:16]
The illusion of control in leadership
Why consistency is harder than we think
Showing up in your individuality
Aligning on outcomes, not micromanaging the process
The coffee-making consistency example

Confronting the Fear-Based CEO [24:16 - 32:00]
How Rajesh helps CEOs overcome the fear of delegation
"You're never going to come out of that fear psychosis."
The provocative approach: telling them there's no future
Building decision maturity in leadershi