エピソード

  • #99 GreenTech IP Strategies – Expert Highlights

    #99 GreenTech IP Strategies – Expert Highlights
    2026/10/22
    How can IP strategies help sustainable technologies move from invention to industrial adoption? This highlight episode brings together key insights from three CEIPI IP Business Talks featuring five IP experts: Eleanor Maciver, Hermione Thompson, Andrew Cockerell, Niles Beadman, and John Leeming. Drawing on their discussions with Prof. Dr. Alexander J. Wurzer, the episode explores how companies can identify and protect valuable inventions, use patent intelligence to navigate emerging markets, build commercially relevant patent portfolios and structure licensing and collaboration. Together, these expert perspectives highlight how strategic IP management supports innovation, investment and industrial scaling in GreenTech.
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    25 分
  • #98 IP Strategy for Quantum Tech Commercialization

    #98 IP Strategy for Quantum Tech Commercialization
    2026/10/02
    Quantum technologies are moving from research into industrial products, infrastructure and real-world applications. This episode explores seven perspectives from the European quantum community, covering investment, manufacturing, healthcare, sensing and networking. Drawing on the IP Market Report, we examine how these developments create new challenges around protecting know-how, managing collaboration and securing commercial rights. The discussion connects industry news with the practical IP decisions companies face as they grow and bring their technologies to market.
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    23 分
  • #97 The Trust Compound: Why Continuous Online Marketing Wins

    #97 The Trust Compound: Why Continuous Online Marketing Wins
    2026/07/31
    Consistent online marketing does more than create visibility. It builds memory, trust and a recognizable market position. For IP experts, repeated signals help clients understand what they stand for long before a concrete need arises. The episode explains why recognizable themes, client-focused content and a sustainable communication rhythm make experts easier to remember, recommend and approach and why continuity turns communication into business development before the conversation starts.
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    22 分
  • #96 IP and Robotics & Autonomous Systems

    #96 IP and Robotics & Autonomous Systems
    2026/07/10
    Robotics and autonomous systems combine hardware, software, data, AI and connectivity in complex value chains. This episode explores how IP strategy can protect key technologies, manage dependencies and collaborations, and secure control over the interfaces and assets that shape competitive advantage in embodied intelligence.
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    23 分
  • #95 Models for AI robotics adoption

    #95 Models for AI robotics adoption
    2026/06/26
    This podcast episode explores that AI robotics adoption in innovative SMEs depends less on internal R&D alone than on acquiring external knowledge and building structured collaborations. This makes IP strategy central: firms must secure usage rights, clarify ownership of jointly developed results, manage background and foreground IP, and protect know-how through contracts and trade secrets. External R&D, supplier and customer collaboration can accelerate adoption, but unmanaged knowledge spillovers may weaken strategic control. The key implication is that successful AI robotics adoption requires an integrated make-buy-ally strategy combining capability building, licensing, collaboration governance, freedom-to-operate analysis, and appropriate protection mechanisms.
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    21 分
  • #94 Strong LinkedIn Profiles for IP Experts Start with Positioning

    #94 Strong LinkedIn Profiles for IP Experts Start with Positioning
    2026/06/19
    This podcast episode shows IP experts what makes a LinkedIn profile meaningful from a business development perspective. It explains why visibility alone is not enough and how a clear positioning helps the right clients understand who the expert is for, which business problem they solve, and why their expertise matters. The key takeaway: a strong profile does not simply list qualifications and it translates IP expertise into relevance, trust, and recognition in the market.
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    21 分
  • #93 IP and Green Patents

    #93 IP and Green Patents
    2026/06/12
    GreenTech is becoming a strategic field where technology, sustainability goals and industrial scalability meet. This episode explores how IP can help companies protect critical knowledge, structure collaboration and make sustainable innovation more investment-ready. The discussion shows why IP in GreenTech is not only about patents, but also about control points, partnerships and long-term value creation.
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    22 分
  • #92 Intellectual property models in GreenTech

    #92 Intellectual property models in GreenTech
    2026/06/05
    This podcast episode explores how intellectual property strategies can support the diffusion of green innovations. It is based on the paper “Intellectual property strategies for green innovations – An analysis of the European Inventor Awards” by Pratheeba Vimalnath, Frank Tietze, Akriti Jain, Anjula Gurtoo, Elisabeth Eppinger, and Maximilian Elsen. Based on an analysis of 57 European Inventor Award cases, it shows that patents are not only protection tools, but also instruments for investment, collaboration, licensing, and market entry. A key insight is that green innovators often begin with closed IP models during research, then move toward more open licensing and partnership models during commercialization and diffusion. The episode highlights why sustainable impact depends not only on inventing green technologies, but also on designing IP strategies that enable scaling, adoption, and collaboration.
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    25 分