『#56 IP Management – A Stakeholder Collaboration Guide for SMEs』のカバーアート

#56 IP Management – A Stakeholder Collaboration Guide for SMEs

#56 IP Management – A Stakeholder Collaboration Guide for SMEs

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 This episode offers a comprehensive guide to IP management for small and medium-sized enterprises (SMEs) and startups. It underscores that IP is a strategic asset, crucial for protecting innovations, gaining competitive advantages, and fostering growth. The episode highlights the necessity of a holistic approach to IP management and emphasises stakeholder collaboration across various departments, from Research & Development to Human Resources, and with external partners like law firms. It also outlines different levels of IP strategy (corporate, business unit, innovation) and approaches (offensive vs. defensive), while addressing common challenges in stakeholder management and offering solutions.
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