In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Joe Leo, founder of the software consultancy Def Method, to talk about how creativity, AI, and a service mindset are transforming B2B sales conversations. Def Method provides engineering solutions in Ruby, Python, and JavaScript and built Phoenix, the first AI platform...

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Human First, Seller Second is a mindset for sellers who want to build lasting trust and drive sustainable growth. In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Heidi Anderson, a transformational growth executive and board advisor , and a long-time associate of Charles and his organization, Criteria for Success....

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Empathy outperforms pitching and in today’s market, that’s more than a feel-good phrase. It’s a powerful shift in how successful sellers show up, connect, and close. In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Paul Kirch, founder of the Boss Academy and a sales consulting agency, to explore why...

The post Paul Kirch on Why Empathy Outperforms Pitching in Today’s Market appeared first on Collavia.

In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Carol Eversen, a leadership coach, trusted advisor, and executive with decades of experience helping teams and leaders thrive. Carol shares how resilient leadership and showing up with authenticity can transform not only businesses but also the people within them. She explains...

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Relevance Over Hard Sell is more than a phrase. It’s a strategy that redefines how companies build trust with buyers. In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Mark Laufer, CEO of Laufer Group International, to discuss what it really takes to win in today’s complex B2B environment. Mark...

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In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Kirsten Wynn, a marketing executive, growth strategist, and champion of women-led companies. Kirsten shares how she helped scale a company from $2 million to over $1 billion and explains why diverse, women-led teams often outperform their peers. Drawing from her background...

The post From $2M to Billions: Kirsten Wynn on What Makes Women-Led Companies Thrive appeared first on Collavia.

In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Leah Aducal, Client Success Lead at Collavia, to explore how better demos and genuine human support can transform the sales process and build client trust. After years in the education industry, Leah transitioned into the business world to keep helping others...

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In this episode of Enabling B2B Buying, Charles Bernard sits down with Mark Taylor, his business coach, mentor, and friend. Mark shares how leading with a noble cause can transform the way leaders sell, inspire teams, and build lasting success. With over 50 years of experience, from top salesman to award-winning Vistage Chair, Mark offers...

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