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Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell

Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell

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Relevance Over Hard Sell is more than a phrase. It’s a strategy that redefines how companies build trust with buyers. In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Mark Laufer, CEO of Laufer Group International, to discuss what it really takes to win in today’s complex B2B environment. Mark...

The post Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell appeared first on Collavia.

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