Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。

  • The Invisible Brand

  • Marketing in the Age of Automation, Big Data, and Machine Learning
  • 著者: William Ammerman
  • ナレーター: Jason Culp
  • 再生時間: 8 時間 48 分

Audible会員プラン 無料体験

会員は、12万以上の対象作品が聴き放題
オフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます
『The Invisible Brand』のカバーアート

The Invisible Brand

著者: William Ammerman
ナレーター: Jason Culp
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 2,500 で購入

¥ 2,500 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Marketers are harnessing the enormous power of AI to drive unprecedented results  

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.  

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift - while delivering the information and insight you need to stay ahead of the game.  

Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines, and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.  

As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal - and capitalizing on it with AI.

©2019 William Ammerman (P)2019 Audible, Inc.

同じ著者・ナレーターの作品

The Invisible Brandに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。