2か月無料キャンペーン中。今すぐ聴こう。

2か月間の無料体験後は月額1,500円。いつでも退会できます。

OR
カートに追加済み

あらすじ・解説

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.

The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

©2020 Steve Blank. (P)2020 Gildan Media

同じ著者・ナレーターの作品

The Four Steps to the Epiphanyに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。

レビューはまだありません。
並べ替え:
絞り込み:
  • 総合評価
    4 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • David Price
  • 2021/01/09

Piercing Narrator

Blank's work is indisputably excellent. The whining, piercing narrator and his attempts at "acting" negatively impact the listenability of this product.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Amy M.
  • 2021/03/28

Must read for startups

Great read on how lean startups should operate and what they should focus on. Loved learning about the customer development cycle.