A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling. 

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for. 

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken. If you believe in any of these, don't be surprised if you spend a lot of time, effort, and money only to end up with a whole lot of nothing. Welcome to the club. 

Effective social media marketing can be reduced to one metaphor. Master this metaphor, and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn, only to get tired and frustrated. 

Social media marketing confuses a lot of people. It definitely leads to a lot of dead ends if you let its myths get the better of you. This training shines a light on one effective way of using social media exposure to turn social media reach into cold, hard cash in your bank account. 

While I'm not claiming that these steps are easy, they are doable. You just need to follow instructions, you need to conduct experiments, and focus on what works. 

The key here is to use this information to fit your particular set of circumstances to produce practical, actionable steps that you can use to earn a truly passive income. Don't move one step ahead until you've mastered the previous step. 

Now that you have all the information that you need to succeed, please understand that none of this will make you rich if you let it stay in your head. Not in a million years. You have to take action on them. You have to get that sense of urgency you need to make this information a reality. The longer it stays in your head, the less likely your finances will change. 

Give yourself a deadline. Commit to a firm start date. Once that date comes, start. You don't have to be a hero, you don't have to hit a home run the first time you step up to the plate. As long as you're making a small step forward, that is good enough. 

Why? A small step forward is still a step forward. You have to keep doing it. You have to take step after step. It doesn't matter what side of the bed you woke up on, it doesn't matter what you're feeling - none of that matters. What matters is you stick to the plan. 

If you're able to commit and focus, you will succeed. I wish you nothing but the greatest success. Thank you for listening to this training.