After more than 2,300 years, the Greek philosopher Aristotle still remains one of the most influential thinkers who has ever lived. There was hardly any field of human knowledge in existence during his day in which he did not make a major contribution. Additionally, he probed areas which were never before examined. Indeed, one could make the claim that no individual person has ever known as much about this world as Aristotle. His analyses of zoology and logic paved the way for modern forensic techniques, and for which every scientist down to this day owes him a debt of gratitude.

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

How organizations can deliver significant performance gains through strategic investment in marketing.

What is life? What is my place in it? What choices do these questions obligate me to make? More than a half-century after it burst upon the intellectual scene - with roots that extend to the mid-19th century - Existentialism's quest to answer these most fundamental questions of individual responsibility, morality, and personal freedom, life has continued to exert a profound attraction.

Benedict de Spinoza's Ethics, first published in 1677, constitutes a major systematic critique of the traditional and religious foundations of philosophical thought. In it, Spinoza follows a logical step-by-step format consisting of definitions, axioms, propositions, proofs, and corollaries to create a comprehensive inquiry into the truth about God, nature, and humans' place within the universe. From these broad metaphysical themes, Spinoza derives what he considered to be the highest principles of religion and society and lays out an ethical system in which reason is the supreme value.

The Art of Rhetoric, a guide on the principles behind oratorical skill, is a core text on the art of persuasion. Aristotle contends that rhetoric is one of the key elements of philosophy – along with logic and dialectic. The work consists of three books: the first is a general overview, the second concerns the means of persuasion that an orator must deploy, and the third discusses elements of style and arrangement.

Sir Francis Bacon, sometimes known as the father of empiricism, was one of the major political figures of his day, his career culminating as Lord Chancellor under King James I in 1617. Bacon wrote widely, but it is the Essays (published in its third edition in 1625, the year before his death) for which he is best known. Deftly written and often displaying a cutting wit, they cover a wide range of subjects including death, love, marriage, ambition and atheism.

In this 12-lecture meditation on Aristotle's Nicomachean Ethics, you'll uncover the clarity and ethical wisdom of one of humanity's greatest minds. Father Koterski shows how and why this great philosopher can help you deepen and improve your own thinking on questions of morality and leading the best life. The aim of these lectures is to provide you with a clear and thoughtful introduction to Aristotle as a moral philosopher.

In The Republic, Socrates is asked the question: "What is justice?" And in order to answer it, he draws a long and detailed analogy between the individual and the city. Plato’s work forms the foundation of Western philosophy and covers a wide range of topics including political theory and ethics, with extended digressions into artistic and literary criticism, the theory and practice of education as well as epistemology and metaphysics.

Composed in four parts between 1883 and 1885, Thus Spoke Zarathustra is the most famous and influential work of German philosopher Friedrich Nietzsche. The work is a philosophical novel in which the character of Zarathustra, a religious prophet-like figure, delivers a series of lessons and sermons in a Biblical style that articulate the central ideas of Nietzsche's mature thought.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

The Republic poses questions that endure: What is justice? What form of community fosters the best possible life for human beings? What is the nature and destiny of the soul? What form of education provides the best leaders for a good republic? What are the various forms of poetry and the other arts, and which ones should be fostered and which ones should be discouraged? How does knowing differ from believing?

The original 1937 manuscript was written and edited with the assistance of Napoleon’s wife. In later years, the existing document was again edited by Dr. Hill. For example, the Foundation owns a 1958 edition that Hill edited personally. This did not lessen the book’s value in Hill’s judgment. Hill made the editing remarks in his own handwriting and the resulting 1960 edited edition has sold over 100 million copies making it the most read self-help book of all time.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.