HBR's 10 Must Reads on Sales
HBR's 10 Must Reads Series
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Audible会員プラン 無料体験
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ナレーター:
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Tom Parks
このコンテンツについて
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Harvard Business Publishing Corporation (P)2020 Gildan Mediaこちらもおすすめ
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
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- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
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総合評価
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ナレーション
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ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
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HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
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- 再生時間: 8 時間 7 分
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総合評価
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ナレーション
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ストーリー
If you read (or listen to) nothing else on managing people, listen to these ten articles (featuring "Leadership That Gets Results," by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.
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Marketing 5.0
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Digital Marketing Fundamentals
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Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
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Winning the Loser's Game
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
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- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review, Daniel Goleman, Jon R. Katzenbach, 、その他
- ナレーター: Mark Cabus, Susan Larkin
- 再生時間: 8 時間 7 分
- 完全版
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総合評価
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ナレーション
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ストーリー
If you read (or listen to) nothing else on managing people, listen to these ten articles (featuring "Leadership That Gets Results," by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.
著者: Harvard Business Review, 、その他
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- Technology for Humanity
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- 再生時間: 7 時間 8 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- 著者: Greg Jarboe, Matt Bailey, Michael Stebbins
- ナレーター: Jason Leikam
- 再生時間: 16 時間 17 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
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Winning the Loser's Game
- Timeless Strategies for Successful Investing, Eighth Edition
- 著者: Charles D. Ellis
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- 再生時間: 6 時間 37 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Candid, short, and accessible, Winning the Loser's Game walks you through the process of developing and implementing a powerful investing strategy that generates solid profits year after year. In this eagerly awaited new edition, Charles D. Ellis applies the expertise developed over his long, illustrious career. This updated edition includes: new chapters on bond investing, how investor behavior affects returns, and how technology and big data are challenging traditional investment decision; and more.
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The Heart of Business
- Leadership Principles for the Next Era of Capitalism
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Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
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欧米ビジネススクールで初めての日本人学長による
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Few would argue with the fact that on many fronts, we are a world in crisis. And there are two sides to every crisis, be it a leadership crisis, an economic crisis, an education crisis, or a moral crisis. The two sides to crisis are danger and opportunity. Robert Kiyosaki's new book, Second Chance: for Your Money and Your Life, uses the lessons from the past and a brutal assessment of the present to prepare listeners to see - and seize - the future.
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
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In the constantly evolving world of finance, a solid technical foundation is an essential tool for success. Until the welcomed arrival of authors Josh Rosenbaum and Josh Pearl, no one had taken the time to properly codify the lifeblood of the corporate financier's work - namely, valuation, through all of the essential lenses of an investment banker. With the release of Investment Banking, Third Edition, Rosenbaum and Pearl once again have created the definitive guide that they wish had existed when they were trying to break into Wall Street.
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