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Corporate or organizational culture, the system of informal norms, values, beliefs, expectations, and behaviors operating in an organization, is perhaps the most powerful influence on an organization's (whether a business or a nonprofit organization) strategic direction and the successful achievement of its chosen strategy. Yet culture is poorly understood, little appreciated, and, most importantly, its significant role in enabling or constraining strategy mostly ignored. How do we begin to make sense of this key phenomenon and its connection with an organization's strategy? In this lecture, we will explore the phenomenon of organizational culture, from its creation in an organization to its evolution, and, most critically, understand how organizations can work with culture to enhance the success of their strategy.
This audio lecture includes a supplemental PDF.
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