• The Value of VARs: Strengthening Sales through Channel Partnerships

  • 2024/04/29
  • 再生時間： 30 分
  • ポッドキャスト
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The Value of VARs: Strengthening Sales through Channel Partnerships

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  • Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy.

    Key Highlights:

    • Understanding the different types of channel partners and their roles.
    • Strategies for identifying and selecting the right channel partners.
    • The importance of education and training in building successful channel partnerships.
    • Real-world experiences and tips for managing channel partner relationships.
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あらすじ・解説

Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy.

Key Highlights:

  • Understanding the different types of channel partners and their roles.
  • Strategies for identifying and selecting the right channel partners.
  • The importance of education and training in building successful channel partnerships.
  • Real-world experiences and tips for managing channel partner relationships.
続きを読む 一部表示

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