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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

Power Hour Leadership Empowerment is a transformative guide for leaders and for anyone ready to take accountability and change their life. Written by seasoned executive Rafeh Talas, this book introduces the “Power Hour” methodology, an actionable framework built to spark change, build trust, and unlock high performance.

In 1979, Jeff Burgess was a 22-year-old college dropout drifting through life in a haze of beer, weed, and dead-end jobs. He was the "town clown" with an undeniable work ethic but no clear direction. Then, on a lazy Sunday afternoon, his father called him home for a talk that would shake him to his core: "You have a gift, and I cannot allow you to waste it anymore. It’s time to get your shit together."

Marketingstrategie mit Wirkung ist kein weiteres Buch voller Theorien–es ist ein praxisnaher Fahrplan für Selbstständige, Coaches und Unternehmer:innen, die endlich strategisch sichtbar werden, verkaufen und wachsen wollen.

In Money, Power and Health, visionary human architect and elite intelligence strategist Darius Riddick reveals unprecedented secrets previously accessible only to history’s most influential figures and the world’s highest-performing individuals.

In A Performer, a Environment, Farrell Middleton presents a practical framework for achieving personal and professional growth rooted in real-life challenges and timeless principles. Central to the book is the "20/60/20" principle: 20% of individuals excel, 60% perform adequately, and 20% struggle. Farrell provides actionable strategies to help you rise to the top of the curve by cultivating a growth mindset, improving communication, building stronger relationships, and implementing other impactful practices.

In The Focus Reset, productivity expert Dan Crown delivers a powerful blueprint for regaining control over your attention, mastering mental clarity, and building a high-performance mindset in a world engineered for distraction.

Are you tired of lackluster sales results and feeling like you're not maximizing your potential? This sales mastering guidebook is a game changer for anyone looking to take their sales skills to the next level. Apply one new tactic and 4X your lead generation output. Apply two new tactics and 10X your entire strategy. Specifically designed for both B2B and B2C salespeople and managers. This book covers all aspects of the selling process, from lead management to brand ownership and beyond. Closing tactics. Sales Pitch Strategy. Merchandising Techniques that lead to sales.

The books in this series have been written because Greg Olney cares about the Commitment to Change that comes about in each person and the failure that might get in the way of great change. Negative results may not happen right away. It may take years as the body builds up a resistance to the harmful effects of the poison we put into our system. Businesses and families work the same way. We put up with pain because we’re afraid of the alternative. Instead of kindly addressing issues, we wait for arguments to boil over when it’s harder to exercise self-control.

In Notary, The Mother of Hustlers, you’ll discover how to transform your certification into a profitable enterprise, scale your income, and build a network that keeps money flowing year-round. Whether you're a new notary looking to get started or an experienced hustler ready to level up, this book is your blueprint for success. Start leveraging your notary status today—because this business is yours to own!

In an age of information overload, the real competitive edge is clarity. This guide distills the proven reasoning strategies that philosophers, data scientists, and world-class strategists rely on—then packages them into 100 bite-size methods that locks the idea in your memory.

Are you tired of the daily grind and longing for financial freedom? Upgrade Your Lifestyle is your ultimate guide to breaking free from the 9-5 routine and creating a life of flexibility, abundance, and independence.

Did you know the global inspection industry generates nearly $400 billion a year, and hardly anyone talks about it? While most people chase crowded careers or struggle in jobs that barely pay the bills, a quiet group of professionals are building six-figure incomes in one of the most overlooked industries in the world: inspections.

If you ever wanted to develop a new habit like exercising, studying regularly, meditating, reading - but always fell of because you couldn't make yourself to "do it" then this book is for you. In this book author and coach Omir Dzelilovic leads you through his personal journey of how he managed to stop his procrastination habit and start running regularly, eventually completing his first half-marathon (even though he hates running!).

Servant Command introduces a powerful leadership framework that fuses the humility of servant leadership with the clarity and decisiveness of command. Drawing from real-world experience in field leadership and graduate studies in organizational change, Rob R. Lipski offers a fresh, actionable approach to leading teams, solving complex problems, and driving organizational transformation.

¿Quieres sentirte más seguro? ¿Controlar sus emociones y desarrollar resiliencia? ¿O estás buscando una comprensión básica de la psicología positiva? Cualquiera que sea el motivo para leer este libro, Resiliencia, confianza y pensamiento positivo de la serie Manga para el éxito hace que los conceptos de psicología sean fáciles de entender mediante ejemplos y situaciones prácticas. Leerás sobre cómo la resiliencia puede ayudarte a mantener una actitud positiva frente a situaciones difíciles y a recuperarte de manera más rápida.

Founder and CEO of internationally recognized leadership-development company U & Improved Jodi Low brings her expertise on reframing life’s challenges as lessons. A collection of short personal stories, From Me to U shines light on some of the most defining experiences Jodi has lived through and how they have influenced her business, her family, and her life.

In The Super Connector’s Playbook, Lirone Glikman, a global leader in business relationships and personal branding, reveals her proven, research-backed strategies for harnessing your communication skills and personal brand as your ultimate superpower to success. With decades of experience working with Fortune 500 companies, policymakers, and top executives, Glikman developed and perfected the Human Factor Method, a step-by-step system to help you create, maintain, and leverage powerful relationships with confidence and ease.

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