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This book was written to shine a light on a growing issue in modern healthcare: the confusion patients face when they unknowingly receive care from a provider who isn’t a physician. As someone who has witnessed firsthand the frustration and uncertainty that arises when patients learn—often after the fact—that they were seen by a Physician Associate (PA) rather than an MD or DO, I felt compelled to provide clarity.

Are you an integrative medical practitioner feeling overwhelmed, undervalued, and heading toward burnout? You're not alone. Many clinic owners find themselves trapped in a win-lose relationship with their practice—working overtime, going home exhausted, and watching their dream of making a difference slip away. But there's a better way. In this groundbreaking book, practice valuation expert Sean Robertson reveals the proven framework that has helped countless integrative medical practitioners transform their practices from sources of burnout into thriving, profitable businesses.