配信予定コンテンツ

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

Pacific Circuit by Alexis Madrigal is a forthcoming title from Farrar, Straus and Giroux.

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

Voters say they are disillusioned with capitalism, but a system so distorted by government interventions is a dysfunctional version of free market ideals. As a result, productivity and economic growth have slowed sharply, shrinking the pie for everyone and stoking popular anger. Since these flaws developed as the government expanded, building an even bigger state will only double down on what’s gone wrong. The answer Sharma offers is a series of seven fixes to restore the balance between state support and free markets and lay the path to a more prosperous and happier future.

In this book, Patrick Bolton and Haizhou Huang offer a novel perspective, viewing monetary economics through the lens of corporate finance. They propose a richer theory, where money can be seen as the equity capital of a nation, playing a similar role as stocks for a company. This innovative framework integrates the real and monetary sides of the economy, with a banking sector and debt at its core.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. Enterprising families in emerging and frontier markets not only survive but thrive under high-risk conditions, including war, environmental disasters, and more. But developed countries will increasingly experience these types of structural shocks and chronic uncertainties. The question is, what can they do about it?

China will soon eclipse the United States as the world's largest economy and companies will lose out if they do not know how to invest in China properly. No company has been able to get into China for 3 years. Shaun Rein hasn't left. He's therefore uniquely positioned to advise now that China is opening up again. The Split presents a unique and informed case for why the time is definitely now to capitalize on policy changes and trends in China that will support long-term opportunities for your business.

A map of the globe shows the world we think we know: sovereign nations that grant and restrict their citizens’ rights. Beneath, above, and tucked inside their borders, however, another universe has been engineered into existence. It consists of thousands of extraterritorial zones that operate largely autonomously, and increasingly for the benefit of the wealthy and powerful.

Whether you’re negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, or expanding your business across borders, developing and applying cultural intelligence, or CQ, this classic resource provides you with the adaptability you need to motivate, negotiate, and accomplish results with anyone, anywhere. David Livermore, founder of the Cultural Intelligence Center and professor at Boston University, has detailed the four CQ skills that are proven to maximize your leadership success in today’s diverse global business environment.

For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U.S. policy without the rest of America even being aware. And now, some of them have begun turning their sights on American democracy itself.