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We are the first people in history to be free in theory and stalled in practice. We have more choices than any generation before us and somehow fewer lives actually lived. We rehearse our existence endlessly—planning, optimizing, curating, postponing—while the thing itself keeps getting moved to next quarter, next year, the version of us that has finally gotten it together. Jean-Paul Sartre had a blunt name for this kind of self-deception: bad faith. He thought it was a private failing. It has since become a business model.

If you’d like not just to be able to sell but to fall in love with sales, this book is for you. Live It, Love It, Sell It is for anyone interested in doing sales in a human, non-sleazy, non-pushy way, whether you’re male or female, working for yourself or working for an organization. Dragons’ Den winner Jules White brings you the benefit of her experience and knowledge gained from over 30 years of selling to debunk myths about sales being all about formulas or pushiness and explains how everyone has the power to sell using their natural ability.