検索キーワード： ナレーター "Greg Tannen" すべてのカテゴリー

The e-commerce personalization industry has sold brands a lie. For years, vendors have promised that every business can replicate the one-to-one experiences of Amazon and Netflix. The reality? Most website visitors are anonymous, privacy regulations have eliminated traditional tracking methods, and the content required for true personalization demands resources most brands simply don't have. Brian Anderson, founder of AI-powered commerce platform Nacelle, exposes why 63% of marketing leaders still struggle with personalization despite massive investments.

In 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job—until a spontaneous trip to a California trampoline park changed everything. What started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn’t even exist yet?