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Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising - everything from positioning to printers, budgeting to billboards, creativity to conventions - even logos and signage. It is a great step toward understanding the complex and confusing world of advertising.

To his colleagues, Richard Feynman was not so much a genius as he was a full-blown magician: someone who “does things that nobody else could do and that seem completely unexpected.” The path he cleared for twentieth-century physics led from the making of the atomic bomb to a Nobel...

“Distinct, clear, and balanced. . . . Davis has a gift for deftly rendering the essentials.”—New York Times Book Review “Lively and relevant.” —USA Today Millions of Americans, bored by dull textbooks, are in the dark about the most significant event in our history. Now New York...

A masterful work by Pulitzer Prize–winning author David Herbert Donald, Lincoln is a stunning portrait of Abraham Lincoln’s life and presidency. Donald brilliantly depicts Lincoln’s gradual ascent from humble beginnings in rural Kentucky to the ever-expanding political circles in Illinois...