検索キーワード： 著者 "The Insight Collective" すべてのカテゴリー

B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners is a podcast for marketers who want evidence, not opinion. Host Liam Moroney sits down with data-driven marketing strategist Dale W. Harrison to challenge the assumptions B2B marketing keeps repeating without checking — from lead scoring and demand generation to brand building and attribution — replacing conventional wisdom with research, real benchmark data, and hard-won practitioner experience. Each episode takes one persistent industry belief, tests it against the evidence, and leaves you with a sharper, more honest...

Dive into real scripts from the world’s leading MBA programs. MBA Insights brings you authentic lessons, from finance fundamentals to strategic marketing and leadership ethics, as taught in top 100 business school. Each episode distills high-level concepts, case studies, and actionable insights, making elite business education accessible and practical. Elevate your career with knowledge straight from the world’s best business schools — without the tuition fees.