検索キーワード： 著者 "Stefan H. Thomke" すべてのカテゴリー

Test more. Assume less. How a scientific mindset drives smarter decisions in an uncertain world. Every day, leaders face high-stakes decisions about products, customers, strategy, and resource allocation. Yet many of these decisions rely on untested assumptions. Overconfidence, gut instinct, and...

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book.