検索キーワード： 著者 "Philip Clayton" すべてのカテゴリー

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

In our lifetimes, the future has never been so up for grabs. The New Possible offers 28 unique visions of what can be, if instead of choosing to go back to normal, we choose to go forward to something far better. Assembled from global leaders on six continents, these essays are not simply speculation. They are an inspiration and a roadmap for action.

The present trajectory of life on this planet is unsustainable, and the underlying causes of our environmental crisis are inseparable from our social and economic systems. As climate predictions continue to exceed projections, it is clear that hopelessness is rapidly becoming our worst enemy. What is needed - urgently - is a new vision for the flourishing of life on this planet, a vision the authors are calling an ecological civilization. 

This revolutionary book fuses the enduring legacy of socialism - government for the common good - with the best of the environmental movement and the newest insights from sustainability studies. The result is a manifesto in the tradition of Bill McKibben's Eaarth - a road map forward in the face of the growing environmental catastrophe, which is the most complex crisis humanity has ever faced.