検索キーワード： 著者 "Mitch Horowitz (Foreword By) - introduction" すべてのカテゴリー

This book is a kind of field manual for those walking through fire. It is for anyone who's been shattered―by trauma, by grief, by the long, slow erosion of purpose in a world that demands everything and gives little back. And it's for anyone who senses that there must be something more. A...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.