検索キーワード： 著者 "Martin Lindstrom" すべてのカテゴリー

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

A humorous yet practical five-step guide to ridding ourselves - and our companies - of the bureaucratic bottlenecks and red tape that plagues every office. How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often. 

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

In this series, renowned behavioural psychologist Martin Lindstrom, separates fact from hype about travelling in a ‘coronavirus world’. Based on extensive interviews with top airline, hotel and travel executives, Lindstrom explores the true risks, and shares a practical step-by-step guide on how to fly, dine, and check into hotels safely. Written in association with Intertek Protek. Discover more at www.protek.com. © 2020 by Martin Lindstrom and Intertek Group plc

A humorous yet practical five-step guide to ridding ourselves - and our companies - of the bureaucratic bottlenecks and red tape that plague every office. 

Hvad er der sket med den sunde fornuft? Og hvordan kan vi få den tilbage? Det lader til, at virksomheder er blevet så opslugte af systemer og bureaukrati (og skærme der fryser), at de har tabt både deres formål og kultur af syne. I sidste ende er det kunderne, der betaler prisen.