検索キーワード： 著者 "Malcolm Kushner" すべてのカテゴリー

This new edition of Well… There You Go Again! The Humor That Shaped America captures nearly every quip, joke and anecdote told by Ronald Reagan during his presidency. It’s a virtual clinic on how to use humor as a persuasion tool. It’s also very funny. Even Democrats will laugh. From quips about taxing and spending to jokes about economists, bureaucracy and government regulation, the collection is as pertinent today as ever. Humor has become a lost art in politics. People should learn to disagree without personal attacks and hostility.

This is not a collection of jokes for public speakers, but a comprehensive look at how a touch of humor can be applied to everyday business situations: meetings, memos, negotiations, and management. Packed with practical advice that Kushner has already shared with such Fortune 500 companies as IBM, Lockheed, Aetna -- even the IRS -- The Light Tough will make anyone a more effective communicator. And that's no joke.