検索キーワード： 著者 "Larry Weber" すべてのカテゴリー

Launch Gravy is an online resource that fuses industry innovation, expertise, and education to help businesses launch products and features that clearly resonate with and delight their users. Our mission is simple but ambitious: to make product launches easier and successful for emerging and growing organizations. Each week on the Launch Gravy Podcast, we explore the intricacies of product management and marketing by interviewing industry thought leaders who bring fresh perspectives and actionable insights. Our podcast serves as a dynamic forum for ideas and discussions. By interviewing expe

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. 

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.