検索キーワード： 著者 "Kristin N. Spencer" すべてのカテゴリー

Are you tired of spending time and money on marketing that never converts to actual sales? Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else? After working with real clients across industries, testing frameworks live, and spending years studying the psychology behind why certain words cause people to buy, Kristin N. Spencer discovered that the missing ingredient in most sales strategies is not a better funnel or a bigger ad budget: It's professional curiosity.

You're already excellent at work people are excited to pay top dollar for. So why is that reputation still a secret to everyone but your clients? Expertise Made Real is for contrarian business experts and founders with big personalities and distinctive points of view. Professionals whose reputation hasn't caught up to their expertise yet, and who know a book is part of the fix but haven't figured out how. Host Kristin N. Spencer sits down with a guest each week to uncover their Wonder-Work, the specific skill their buyers already pay for and their competitors can't replicate, and reveals the ...