検索キーワード： 著者 "Kelly Hopping" すべてのカテゴリー

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers...

Tired of the perpetual tug-of-war between your sales and marketing teams? "Yes, It's Your Fault!" offers a no-nonsense approach to bridging the gap and driving true collaboration—once and for all. Demandbase Chief Marketing Officer Kelly Hopping and Chief Sales Officer John Eitel, seasoned experts in the field, dissect the root causes of misalignment and provide a roadmap for tangible progress to practitioners and aspiring leaders in the B2B world.