In this episode, Kelly Hopping sits down with Brian Gladstein, CMO of Tufin, to explore how marketing, data, and customer alignment can drive transformation in a rapidly shifting security landscape. Brian shares his journey from engineer to marketing leader, the lessons he’s learned guiding organizations through disruption, and the pivotal role of trust, transparency, and customer voice in reshaping a brand.

From leveraging data-driven funnels to building customer advisory boards and partnering with analysts like Gartner, Brian explains the strategies that helped Tufin pivot from firewall management to broader network security posture management, tripling cloud revenue and reigniting growth.

Tune in to hear how to lead with clarity during times of chaos, align sales and marketing around shared truth, and turn change into opportunity.

In this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8x8, to explore what it takes to build an impactful career in marketing and lead with authenticity in today’s tech-driven landscape. Bruno shares how his unconventional journey—spanning customer experience, sales, and marketing—shaped his deep understanding of buyer psychology and organizational transformation.

From orchestrating AI-powered brand strategies to leading a company-wide pivot from UCaaS to CX, Bruno offers pragmatic insights on harmonizing long-term brand equity with short-term revenue pressure. He discusses building marketing culture from the inside out, developing nuanced customer messaging, and why he believes zigzagging through disciplines is a leadership advantage, not a liability.

Tune in to hear how Bruno leverages AI to scale messaging, the importance of emotional buyer insights, and why curiosity is the new superpower for modern CMOs.

Ed Breault, CMO of Malbek, joins Kelly to share his journey from nuclear energy to MarTech to legal tech, and why seeking discomfort fuels his growth.

Together they unpack boardroom communication strategies, AI-first mindsets, and the importance of building diagnostic pipelines. With stories of “buzzsaw” boardroom moments and lessons in pacing, Ed offers tactical advice for navigating executive visibility and embracing curiosity-driven leadership.