検索キーワード： 著者 "John Butman" すべてのカテゴリー

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive. Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and...

An absolutely stunning -- and scary - wake-up call that reveals how the economic world is about to change dramatically in the next few years as dozens of RDEs ("Rapidly Developing Economies") begin to assert themselves as major economic powers. Globalization is about Americans outsourcing...

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...