検索キーワード： 著者 "Ian Jindal" すべてのカテゴリー

Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom. All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively - perhaps changing our thinking along the way. In partnership with Epsilon our first series will focus on innovation in the areas of retail ...

Recorded live at the RetailX FMCG Confex in London (https://retailx.events/fmcg-instore-ecommerce/), this five-episode podcast series from RetailX explores the world of FMCG through conversations with senior leaders from brands, retailers, and data specialists at Dunnhumby. Each episode tackles a different angle of the sector’s challenges and opportunities – from retail media and shopper behaviour to wellness trends, omnichannel strategies, innovation, and the role of AI. Across the series, a clear theme emerges: FMCG brands operate in a complex environment shaped by shifting consumer ...

How do retailers make more products ’buyable’? Increase the rate of purchase? Improve the delivery and post-purchase experience? All while increasing sustainability, managing costs and maintaining competitiveness? This series looks at the options to excel at each stage of the value chain - moving us ’beyond the buy button’.

Multichannel retail, ecommerce and digital business - interviews, analysis and discussion with Ian Jindal and InternetRetailing